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10 Middle of Funnel Marketing Strategies To Improve Consideration

It’s easier than ever to create ads with specific messaging to target different customers. Tools including social media, digital ads, and Connected TV (CTV) let you create multiple messages that appeal to people at different stages of their buyer journey....

April 18, 2023

10 Top of Funnel Marketing Strategies to Increase Awareness

To generate a high volume of new leads, you need to cast a wide net—and the best time to do so is in the information-gathering stage of the buying process. You can attract customers top of funnel marketing using ads...

April 18, 2023

15 Digital Marketing Metrics and KPIs to Measure Performance

As a marketer, you want to build as much awareness for your product as possible. But how do you measure performance on the road toward achieving that goal? Or the effectiveness of your marketing spend and sales campaigns? This article...

October 14, 2022

2021 Fourth of July, Digital Advertising Growth, & More | Weekly Marketing News

There was a lot to cover in digital marketing news this week, from articles on the best ways to get July 4th campaigns started, to a new report on the expected growth of digital video marketing in 2021. To make...

May 7, 2021

2021 Will See B2B Advertising Find its Home on Connected TV

Industry experts love to make bold predictions on what trends a new year will bring to the marketing world. Well, we’re not immune to that either so here’s our prediction: 2021 will be the year B2B marketers go all in...

January 6, 2021

2022 in Review: Connected TV’s Glow-Up

2022 is a hard year to neatly wrap up for Connected TV. After years of explosive growth and record-high viewership, the platform matured and finally delivered on its promises. Streaming beat broadcast and cable TV for the first time, Disney+...

December 29, 2022