From the MNTN Slack — Video Ad Channels Should Be Friends
Connected TV advertising is about to break a new record high, but do advertisers really have to pick sides in...Real World Performance Wins from MNTN’s Top Retail Advertisers
In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers...Is Double-Dipping on Linear the Key to Capitalizing on Streaming Content?
As media companies continue to spend on big-budget, premium streaming content, they're looking for ways to get more out of...Geotargeting: What Is It and How Does It Work?
As a business owner, you’d no doubt like to connect with more relevant audiences and improve your return on ad...DSP, SSP, and Ad Exchange: What’s the Difference?
Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key...Which Came First, the Ad or the Show?
“We fought so hard to get rid of commercials,” Alan Poul recently told Hollywood Reporter, in a piece reigniting what...