The Great Debate: Performance TV Retargeting Versus Display-Only Retargeting
The modern marketer has an unlimited number of options at their fingertips, where advertising is concerned - it comes down...DSP Versus Performance TV
The first post in our battle series proved a noticeable trend to demonstrate the effectiveness of Performance TV, however the...Video Advertising Versus Performance TV
We previously pitted Performance TV against Display-Only Retargeting and DSPs, and now it’s time for video advertising to step into...MNTN + Quora Digest
With the rise of Connected TV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly....Why We Chose to Build a Living Room Quality Platform
When we created Performance TV, we had in mind a performance marketing channel that not only drove direct measurable impact,...Are This Year’s Upfronts the Last?
This past week would have marked one of the major events in TV advertising—the Upfronts. Or at least it would...