Will 2022 be the Year Local Advertisers Invest in CTV?
By now, it’s clear that the transition of ad budgets from traditional linear television to Connected TV isn’t slowing down....Why You Need Purpose-Built Creative to Fuel Performance
Television advertising has evolved from being a top-of-funnel, awareness-only tool into a powerful driver of performance goals, similar to paid...Why You Need a Performance Plan For Upfronts
It’s the most wonderful time of the year for TV advertisers: upfronts season. But this year feels a little different....Why We Chose to Build a Living Room Quality Platform
When we created Performance TV, we had in mind a performance marketing channel that not only drove direct measurable impact,...Why This Q4 Could Change CTV Forever
The COVID-19 pandemic has accelerated many technological and social trends: the rise of remote work, the increase in video chat...Why the Olympics Proves That Brands Need Connected TV Targeting
Today’s consumer is more complex than ever. A biker might enjoy Harley-Davidson bikes but watch The Bachelor. A college student...