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Trying Times Call for Testing Times: Connected TV’s Role in Driving Performance

We’re hot off the heels from our latest webinar tailored to ecommerce and retail brands. Yesterday, our Vice President of Marketing, Ali Haeri, was joined by President of Lull, Matt Walker, for an insights-filled discussion about Connected TV’s history, its...

March 25, 2021

TV Advertising Campaigns: How Television Marketing Works (2024)

Connected TV is a big opportunity for television advertisers, and there’s a lot to learn if you want to be successful. We’ve assembled a quick primer on exactly what you need to know about Connected TV and how it compares...

February 9, 2024

TV Attribution Models: What Are They and How Do They Work?

The digital era has transformed TV advertising. In a sea of new solutions, from OTT to CTV, marketers are looking for reliable ways to measure how this essential marketing channel performs.  This is why there has been more focus than...

September 22, 2023

TV Viewership Statistics & Trends to Watch for in 2024

With 2024 kicking off, now is a great time to look back at 2023’s TV viewership statistics so you can get a feel for any new and emerging trends. But that doesn’t mean you’ll have to put on your analyst...

February 26, 2024

Unboxing the Holidays

Ah, the holidays (better known as Q4). The best time of year to rest and relax, and spend some much needed time with loved ones - and if you’re an advertiser, your pivotal moment to expand your customer base, drive...

July 2, 2021

Unique Automation Strategies, CTV Viewership Rise, & More | Weekly Marketing News

Every week there is a lot of marketing news making headlines—and this week was no exception.  In digital marketing news, as automation continues to become a part of every marketer’s strategy, it can become increasingly hard to stand out from...

July 8, 2022