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Connected TV Advertising: The Performance Marketer’s Guide to Digital Advertising in a Cookie-less World

A recent survey of advertisers around the world found that 80% of U.S. advertising and agency executives believe that creating a relevant campaign starts with reaching the right audience - yet only 21% believe they're doing it effectively. Where’s the...

February 12, 2021

Valentine’s Day Purchases, Audience-First Advertising, & More | Weekly Marketing News

There is a lot to cover this week in digital marketing news. So to make it easier for you to keep on top of the most important stories, we compiled a list of interesting headlines breaking this week. With Valentine’s...

February 12, 2021

Magnite Acquires SpotX in $1.17B Connected TV Consolidation Deal

We didn’t have to wait long for this year’s Connected TV M&A action. Ad tech company Magnite announced its $1B+ acquisition of SpotX last week. It’s the latest big money move in a recent string of CTV ad tech acquisitions...

February 9, 2021

Online-Video Adoption, Social Media Benefits, & More | Weekly Marketing News

There’s been a lot to cover when it came to marketing news this week. To make it even easier for you to keep on top of important stories, we created this list of the most interesting headlines that caught our...

February 5, 2021

CTV Achieves Desired Key Performance Indicators

With the constant pressure on marketers to make the most of their advertising budgets, it has become especially important for the channels marketers use to be both effective and trackable. These days, marketers are looking for data-driven tools that directly...

February 4, 2021

MNTN + Quora Digest

With the rise of Connected TV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the top questions and answers from Quora, where experts address complex questions, into a digest for...

February 1, 2021