Audience-First Video Advertising, Accelerated Cord-Cutting & More | Weekly Marketing News
This week in marketing news, sources have covered everything from audience-first video advertising to the increasing shift of consumers from traditional to Connected TV. Here are some of the headlines you might have missed. In digital marketing news, 2021 is...
January 15, 2021
Attribution in a Cookieless World, The Intensifying Streaming Wars, & More | Weekly Marketing News
This week there was a lot to cover in digital marketing news, from articles on attribution to the 2021 streaming wars. To make it easier for you to keep on top of the most useful stories, we compiled a list...
March 19, 2021
AT&T Unloads DirecTV, Putting Focus on HBO MAX and Connected TV
AT&T made waves with their $48B acquisition of DirecTV back in 2014. Now, their significant investment into the linear TV world is ending with a whimper. The telecom giant inked a deal with private equity group TPG to sell a...
March 17, 2021
As Linear TV Ad Buys Get Pricier, Advertisers Look to Connected TV
Advertisers are attempting to navigate the new media landscape, and that’s made for some interesting developments in television advertising—both on linear and Connected TV. AdAge recently published their list of the most expensive shows on network television, and of the...
November 12, 2020
Artificial Intelligence, Mobile Micro-Moments, & More | Weekly Marketing News
This week there was a lot to cover in digital marketing news. To make it easier for you to keep on top of the most useful stories, we compiled a list of the most interesting headlines. In mobile marketing news,...
April 2, 2021
Artificial Intelligence, CTV Ad Spend Increases, & More | Weekly Marketing News
This week there was a lot to cover in digital marketing news, from articles on artificial intelligence in digital marketing to Connected TV ad spend increases. To make it easier for you to keep on top of the most useful...
June 26, 2020