426 results found for versus

Funnel Building: A Step-By-Step Guide To Creating a Great Sales Funnel

If you're a business looking to grow your pool of committed customers and increase your number and rate of conversions, you’re well-versed in the sales funnel model.  But if you're wondering how to build a sales funnel that gets results...

September 1, 2023

More Than 50% of TV Viewership in 2023 Is on CTV

According to the latest research from Comscore, a whopping 81% of U.S. households with Wi-Fi are streaming TV, with cord-cutters now outnumbering linear holdouts for the first time (44% to 41%). And that's not all — from May 2022 to...

September 8, 2023

The Number of Advertisers on CTV Increased 4% YoY in Q1

Despite some early concerns about the economy, this year’s CTV game is still going strong. According to new research from Beachfront Marketplace, in the first quarter of 2023 we've seen a 4% uptick in advertisers jumping into the CTV pool...

September 15, 2023

Navigating the Growing Connected TV Advertising Landscape

The early days of the Connected TV industry are over. Today, it’s a complex landscape with no signs of slowing down. According to eMarketer, CTV advertising is expected to reach $25.9 billion in the US in 2023.  Even though people...

September 20, 2023

Shoppable TV Ad Tech Can Be Intrusive — And Unnecessary

As the WGA and SAG-AFTRA strikes continue to drag on, one question has crossed many minds: at this point, does the fall TV season even matter? Once a rite of passage for the year, the fall season usually meant tons...

September 22, 2023

TV Attribution Models: What Are They and How Do They Work?

The digital era has transformed TV advertising. In a sea of new solutions, from OTT to CTV, marketers are looking for reliable ways to measure how this essential marketing channel performs.  This is why there has been more focus than...

September 22, 2023