Online-Video Adoption, Social Media Benefits, & More | Weekly Marketing News
There’s been a lot to cover when it came to marketing news this week. To make it even easier for you to keep on top of important stories, we created this list of the most interesting headlines that caught our...
February 5, 2021
CTV Achieves Desired Key Performance Indicators
With the constant pressure on marketers to make the most of their advertising budgets, it has become especially important for the channels marketers use to be both effective and trackable. These days, marketers are looking for data-driven tools that directly...
February 4, 2021
MNTN + Quora Digest
With the rise of Connected TV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the top questions and answers from Quora, where experts address complex questions, into a digest for...
February 1, 2021
Make Connected TV Advertising a Permanent Fixture in Your Digital Ad Strategy
If you weren’t able to tune into our webinar yesterday, click here for the full webinar recording. We’ll be running a monthly series of webinars throughout the whole year, so sign up to our mailing list so you don’t miss the...
January 29, 2021
Why ‘The Donut Problem’ Demands Brands Take a Localized Approach
What is ‘The Donut Problem’, and what can brands do about it? Carat, the global marketing and advertising network, recently released their 2021 trends report, where multiple sources show that the ‘Fifteen-Minute City’ is well and truly alive. This urban...
January 26, 2021
71% of CTV Viewers Prefer an Ad-Supported Subscription Model
The number of cord-cutters continues to rise every year, so much so that marketers are more or less required to include Connected TV in their marketing mixes. In their newly released Future of TV Report, The Trade Desk reveals that...
January 25, 2021