Webinar
From Undervalued to Invaluable: How CTV Powers B2B Ad Strategy
Presented by:
Summary
What This Session Is About
Still think Connected TV (CTV) isn’t the right solution for your B2B business? Think again. CTV is a high-impact, demand generation machine — the perfect place to differentiate your brand. Its digital roots not only measure performance on-platform but also provide actionable insights, from audiences to messaging, that can help power your entire ad mix.
Join Hooman Javidan-Nejad, Director of Performance Marketing at MNTN, as he outlines how CTV complements and elevates a B2B ad strategy.
After this session, you’ll be able to:
- Understand how adding CTV can bolster your other ad efforts
- Explain how CTV’s wealth of data goes beyond the upper funnel
- Implement tips to transform a CTV campaign into market research that can inform your strategy on other
Get the latest CTV news, straight to your inbox.
Your destination for the latest stats, insights, and trends. Get it in your inbox every week.
Subscribe to our Email List
Keep up to date on the latest industry news and insights from MNTN.