Summary
What This Session Is About
We’ve met search marketers who aren’t just using Connected TV’s targeting techniques to generate better performance — they’re unearthing findings so dramatic that it’s changing their entire brand messaging and targeting strategies. Now we’re sharing their strategies and insights.
Join MNTN as they provide a deep dive into the benefits of a search marketing mentality on CTV — and reveal how real brands use it to impact performance across all marketing channels.
After this session you will be able to:
- Use real-world examples of how the channel can identify new audiences to help your brand strike gold
- Know the opportunities that CTV’s halo effect produces for every channel in your marketing mix
- Understand how a search marketing mentality led to CTV success for other brands
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