CTV as Performance Marketing: A Tale of Two B2B Case Studies
What This Session Is About
While you’ve probably been hearing that Connected TV is a great channel for B2B brands, it may be hard to believe that the TV screen is driving significant conversions. However, we have proof. B2B businesses are opting to reach their audiences with CTV advertising and are seeing the results. From elevating their video creative to deep-diving into the data, CTV is driving measurable performance–and we’re divulging the details.
Join MNTN’s Ali Haeri, Vice President of Marketing and Hooman Javidan-Nejad, Director of Performance Marketing, as they discuss two case studies of actual B2B MNTN clients. They’ll dissect the success story of Bolt, who leveraged MNTN’s platform and Creative-as-a-Subscription to drive performance outcomes with the power of compelling messaging. They’ll then highlight Built In, showing how they were able to leverage the robust audience targeting and optimizations available through CTV to help beat their target KPIs. And most importantly, they’ll show you how you can apply these learnings to your own strategies and efforts.
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