The Latest MNTN Webinars & Events.

You're traveling through another dimension — a dimension not only of sight and sound, but of mind. No, we’re not talking about The Twilight Zone. We’re talking about social media. With social’s confluence of sights, sounds, and (very opinionated) minds, advertisers know brand safety headaches can feel a little inevitable, especially as we head into 2024. But you don’t have...

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Brands love to ring in the new year with an impressive Q4, but what happens after? Twist: it’s not Q1 again — it’s “Q5.” Just because the calendar year starts over doesn’t mean your campaigns and ad strategy should, too. Brands that are historically busy early in the year can use data they’re generating today to stuff the sales funnel...

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As you may have noticed, 2023 was a big year for CTV advertising. More consumers rushed to ad-supported streaming, more advertisers adopted new targeting and measurement capabilities, and major players like Netflix announced an increase in ad inventory for 2024. But to take advantage of these opportunities, advertisers need to know how media buying will evolve in the coming year...

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We've met search marketers who aren't just using Connected TV’s targeting techniques to generate better performance -- they're unearthing findings so dramatic that it's changing their entire brand messaging and targeting strategies. Now we're sharing their strategies and insights. Join MNTN as they provide a deep dive into the benefits of a search marketing mentality on CTV — and reveal...

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Search marketers are the masters of discovering new ways to give them an extra edge and boost conversion rates. But if you’re really looking to expand performance in 2024, we’ll let you in on a little secret: the next big thing for search marketers isn’t more search — it’s Connected TV. Join MNTN as they reveal how search marketers are...

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Ready for a “no duh” statement? Today’s world is pretty noisy. The average consumer has more entertainment options, more distractions, and yes, even more ads, competing for their attention every second of the day. And unless you have a bottomless budget, even the most compelling ad can still get lost in the shuffle. Thankfully, recent CTV innovations — including a...

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Inflation is up. Spending is down. And now the advertiser’s favorite targeting treat — the cookie — is crumbling. This has led to D2C marketing budgets feeling the pinch lately, but that doesn’t mean you have to spend money to make money. You just have to think smarter. Recent CTV innovations — including some you may have missed — are...

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Marketers have had years to wrap their minds around CTV and feel confident in its abilities. But now those marketers are making a list (and probably checking it twice) of the dream features they want to see from the platform. At the same time, CTV ad platforms started tinkering around with new capabilities they predicted marketers would want — before...

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