The Latest MNTN Webinars & Events.

The customer journey is outdated. Today, it’s all about the customer-brand journey. Since CTV disrupted the advertising landscape by making the television ad targetable, its continuing innovation now allows brands to walk in step with their customers, engaging with them at every stage of the sales funnel. The result? A more personalized ad experience, unaffected by a fragmented market, that...

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We’re all digital marketers here. So you don’t need us telling you the best ways to find, target, and reach your audiences in a paid search and social campaign. You’ve been expertly executing those performance strategies for years. But there is something you haven’t been able to do until just recently—enhance the impact of your digital strategies with high-quality TV...

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TV advertising has typically been out-of-reach for smaller companies with limited media budgets. But CTV is leveling the playing field for SMBs, small agencies and emerging brands. They’re able to take advantage of new, cost-effective opportunities to reach their audiences with entertaining video ads on the larger living room screen, at a fraction of what a linear TV campaign would...

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Connected TV has turned the living room screen into a performance powerhouse. This shift demands a new creative approach where marketers produce CTV ads intentionally designed to fuel results-driven campaigns. Creative tailored to audiences and goals allows for smarter optimizations so your campaigns fully realize the promises of CTV. MNTN explains how a little intention goes a long way generating...

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More than ever, retail marketers are leveraging Connected TV to deliver high-impact messaging that’s fully targetable to their current and prospective customers. As a result, CTV is a platform that’s both familiar to linear TV but remarkably unique—and savvy retailers are embracing this dichotomy to rethink their strategies. To find out more, MNTN Research and Retail TouchPoints polled leading retail...

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Amid a wobbly economy, retailers this year are prioritizing driving traffic into stores and promoting expanded product lines — and CTV has become an essential part of their media mix to achieve these goals. New technologies, tools, and strategies have arisen to help retailers drive performance marketing outcomes — but not everyone is aware of what’s possible. Join Sarah Traficanto,...

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It’s that time again: upfronts season is here. But this year feels a little different. Thanks to economic anxiety, brands are increasingly coming to the upfronts table with a performance plan that’s every bit as important as locking in favorable economics with bundled media. More than ever, it’s crucial to come to upfronts with a performance marketing and measurement lens—but...

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As a B2B marketer, you may think that Connected TV advertising is outside the realm of possibility for your business. While developing TV creative can take a lot of resources, you only have a small team. Video assets can quickly run up the tab and you’re already stretching a small budget. However, there are solutions that can help you hack...

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