The Latest MNTN Webinars & Events.

Connected TV isn’t just producing incredible performance marketing outcomes on TV — its halo effect is boosting outcomes across the entire advertising board. But how can digital performance marketers take advantage of the platform to generate better outcomes? And how much time, resources, and effort do they need to invest to make it happen? (Spoiler alert: very little.)  Join Jon...

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First Connected TV transformed the face of TV advertising. Now it’s transforming SEO and PPC marketers into the superheroes of their organizations. These marketers are harnessing the power of CTV’s halo effect to amplify their existing efforts in paid search and social and soar past their KPIs — no gamma rays or spider bites necessary.  Join Ali Haeri, Senior Vice...

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Pop quiz: was this blurb written by a human or an A.I.? It's getting a little hard to tell, isn’t it? Nowadays, the line between content produced by creative marketers and those generated by AI tools like ChatGPT is blurring fast. The difference is becoming nearly indistinguishable—but not totally indistinguishable. At least not yet. Which is why, as AI continues...

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When it comes to Connected TV, you don’t need to walk the road less traveled. Why ford the river if someone already built a bridge? Successful advertisers have already done the hard work of figuring out what a winning performance-focused CTV strategy looks like. That’s why we looked at the top 25% of advertisers on our platform and put together...

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The appeal of connected TV (CTV) is its adaptability, particularly when advertisers are navigating the digital-first world. In fact, marketers are all in on growing audience reach and relevance while leaving behind the constraints of conventional TV advertising. In this Meet the Analyst Webinar, our principal analyst Paul Verna will help you understand the essential aspects of this seismic shift,...

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Ten years ago TV was a channel with limited targeting and measurement, only accessible to the biggest brands with the deepest pockets.  Thanks to CTV, today’s TV ad is easier to use, achieving outcomes previously unimaginable, and available to everyone—including smaller and nimble performance-oriented brands. Now, these startups are forcing even the most seasoned advertisers to re-evaluate their strategies, as...

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In slower-moving days of early video campaigns, creative strategists tasked their teams with developing 15- and 30-second videos for platforms and owned-and-operated sites. Now the brief needs multiple lengths, numerous (and ever-expanding) formats and a bevy of creative detail swaps across every instance. The TikTok video is different from the Instagram reel, and the YouTube instance is a separate beast...

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Summer is here — which means it’s the perfect time to check in on your marketing goals. Whether you’re hoping to launch your first Connected TV campaign this year or are already mid-campaign and looking to maximize the results of what you’ve already got cooking, let’s talk about shoring up your strategy as we head into the second half of...

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