The Latest MNTN Webinars & Events.

Face it B2B marketers: no one knows who you are. You’re not a household name (yet). No one’s actively Googling your brand. And regardless of what your gut may tell you, you keep doubling down and digging deeper into your lower funnel strategies. How’s that working out for you? Good? Bad? Either way: you can do better, not by going...

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As a famous (fake) race car driver once said, “If you ain’t first, you’re last.” For B2B advertisers, being part of that initial consideration set is as important as winning is for the legendary Ricky Bobby. But old B2B tools like paid search, aren’t built to put ‘em there. Luckily, CTV is bringing that “shake and bake” jolt to the...

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As marketers fully lean into CTV, they’re evaluating how the channel has impacted their advertising mix and how they anticipate it will change approaches and strategies in the year to come. From creative and analytics to optimization, AI and RMNs, advertisers have many aspects to think about when refining their CTV campaigns. Drawing on the third in Digiday and MNTN’s...

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To a marketer with a performance budget, every channel looks like a target. And why shouldn’t it? Like the specters that sweep through New York City at the end of Ghostbusters, nowadays, audiences are scattered across so many different pockets of the web, you kinda need to be everywhere all at once, just to rise above the noise. But you...

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As the streaming revolution starts to feel more like a given and less like a phenomenon, brands are jumping on board to take advantage of all Connected TV has to offer. While savvy marketers have seen big returns on their CTV investments, others have yet to take the leap—in fact, many brands don’t even know that CTV can be the...

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What’s one thing Trekkies and B2B marketers have in common? They both love data. And while marketers don’t need to know deep-cut trivia on the USS Enterprise’s favorite android, they certainly want stone cold stats and insights on B2B marketing. So here’s a freebie: 90% of B2B buyers will always go with who they already know. And what’s the best way...

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If there was ever an elephant in the room of connected TV ad tech, it’s the word “attribution.” How can marketers know the ads they paid for are actually delivering the performance their CTV partners promise? Luckily, you don’t have to trust your gut. Accurate attribution is possible—with the right approach. Get a crash course in ensuring reliable CTV attribution...

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Connected TV has changed how today’s retailers reach their current and prospective customers. Equipped with precision audience targeting and reliable, accurate measurement, retailers’ ad campaigns can now focus on their ideal customer—while tracking conversions down to the last decimal.  Join Sami Walters, Enterprise Sales Director at MNTN, and Giovanna Alfieri, VP of Marketing at The Honey Pot Company, as they...

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