The Latest MNTN Webinars & Events.

As new ad solutions with in-depth data tracking emerge, the chasm between brand and performance marketing has narrowed. Connected TV, for example, creates high-impact brand awareness and can be used as a performance tool, moving viewers down the funnel. Even SEO whizzes may be surprised to find the symbiotic relationship between their current strategy and CTV.  Join Ali Haeri, Senior...

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Seemingly overnight, machine learning, AI, and automated optimization tools have become the new buzz for brands and retailers. While less sinister than science fiction has warned, these tools are no less powerful; now marketers are able to deliver high-impact messaging and engage customers easier and faster than ever before. But let’s face it: new technologies are rising so fast that...

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The rise of Connected TV (CTV) has done more than enable viewers to cut the cord; it has also given B2B brands access to the largest screen in the home. While linear TV was too expensive and lacked key features like precise audience targeting and real-time measurement, CTV has solved these issues. And while many advertisers have yet to make...

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Economic uncertainty has followed us into the new year and advertisers are taking a second look at their ad budgets. Each element of the ad mix needs to be accountable and drive real results to justify spending during the economic storm. So why is everyone using the same playbook? How do you stand out and ensure that you’re seeing the...

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Connected TV advertising doesn’t seem too scary or complex anymore, does it? Today, you don’t have to think much about how CTV works—it just does, thanks to features like programmatic ad buying and the auto-optimization of ads. Everything is automatically taken care of, except the one thing that made TV advertising into a prestige experience from the start: high-impact creative. ...

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The average consumer has access to eleven connected household devices. That’s eleven screens, all offering captivating content—and rivaling for attention. Alarmed? Don’t be. Instead of thinking of these as separate devices, savvy advertisers are connecting them together to tell a captivating multichannel story—and putting CTV at the center of it all. Join Richard Girges, VP of Engineering at MNTN as...

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As a B2B marketer, are you still envisioning your target audience donning a suit and sitting behind a desk all day? In reality, the B2B audience is just like anyone else. They most likely have some kind of hybrid work environment and they consume media at the same rate as the general public, streaming their favorite TV shows or spending...

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If you’re reading this, congrats: you made it to 2023. That’s no small feat for retail brands in an uncertain economic climate. But while that’s something to celebrate, more challenges are on the horizon. Ripple effects from the supply-chain crises, fickle consumer sentiment, and—oh yeah—consumption behavior that continues to evolve after being rocked by a once-in-a-century pandemic. It’s a new...

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