How to Supercharge Your Strategy to Achieve CTV’s Promise

Summary

What This Session Is About

Connected TV has forever changed the advertising landscape, giving marketers the unprecedented ability to combine TV’s brand awareness strengths with digital marketing’s performance. But to make the most of the platform’s targeting, measurability, and creative impact, your strategy must be more than an afterthought — it needs to be purpose-built to do more for you.

Join Oliver Embry, Director of Product Innovation at MNTN, as he shares CTV insights from MNTN Labs’ industry-leading research and knowledge-sharing programs. From combining media and creative, to innovative solutions that drive and measure better performance, Oliver will detail how you can build a results-oriented strategy that creates a connection with your customers.

Related Events

How (and Why) CTV is Driving Growth for Retail Mobile Apps

Presented by: eTail

The Top 5 Things Retail Marketers Need to Know About Connected TV

Presented by: National Retail Federation

Creative in the Time of CTV: How Performance TV Enables a Refocus on Ad Creative

Presented by: Variety