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No matter your marketing goals, data is the key to understanding your efforts (not to mention justifying them to your CMO!). With Connected TV’s digital roots, marketers are able to use data for everything from creating high-impact video creative on the biggest screen in the home to using the extensive reporting to thoroughly understand and optimize their strategy. If you’re...
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With all the different platforms, companies, dashboards, and reports out there, building a sturdy martech stack is a delicate game. If you love the ease of keywords on your favorite paid search and social platforms, but need to reach a high-intent audience and get a lot of data on your progress, Connected TV should certainly make the cut. Join MNTN...
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The fever around making the right AI business decisions has left many professionals confused and anxious. New solutions keep popping up — which one is right for you? AI solutions are helping more and more businesses and savvy marketers. These communication pros are already implementing these tools to help them succeed, and those who delay may be left behind. Whether...
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Keywords are the key to success for many advertisers, but a new platform has entered the conversation, and it’s changing the way we think about keyword-based targeting. It’s Connected TV, and savvy performance marketers can now use keywords to find their high-intent audiences there. Need to see it to believe it? These case studies have the proof. Join MNTN to...
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For marketers, the Q4 holiday season can often feel like the Super Bowl of quarters. People are ready to shop — a lot — and brands can't bring anything less than their campaign A game if they want to score big with customers. Converting these high-intent audiences is critical to round out the year, but like any good holiday sugar...
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As we wind down this year and turn our sights to the next, the data we’ve gathered over the last 12 months has become an essential tool to develop a sound strategy for 2025. Connected TV continues its growth, and now more than ever, brands have the opportunity to capitalize in this space. From budgeting to consumer habits and how...
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In the latter half of the year, seasonal holidays, from Back-to-School to Black Friday, are probably foremost on your mind. Once those are in the bag, you might be tempted to take a break before getting started on new-year campaigns. But having a strategy to follow your high-intent audiences into 2025 will help maximize the often-overlooked quarter: Q5. Join MNTN...
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Your business has the perfect gifts to complete everyone’s holiday wishlist — but those presents won’t make it under the tree if shoppers don’t know about them. Connected TV can help you reach and convert those audiences. With new developments in CTV tech, it’s never been easier to drive conversions without sacrificing your bottom line. As we approach the holidays,...
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