The Last Piece of the CTV Puzzle: Why Creative Ads Inspire Conversion
What This Session Is About
Connected TV advertising doesn’t seem too scary or complex anymore, does it? Today, you don’t have to think much about how CTV works—it just does, thanks to features like programmatic ad buying and the auto-optimization of ads. Everything is automatically taken care of, except the one thing that made TV advertising into a prestige experience from the start: high-impact creative.
Join Mark Douglas, President and CEO of MNTN, as he gives his unique perspective as both an engineer and leader of the premier performance-driven CTV ad platform. From the strategy behind MNTN acquiring Ryan Reynolds’ agency, Maximum Effort, to the reasons why creative is the final make-it-or-break-it aspect of TV advertising, Douglas will provide valuable insights on solving the last piece of the CTV puzzle – creative that converts.
4 Min Read
4 Min Read
Get the latest CTV news, straight to your inbox.
Your destination for the latest stats, insights, and trends. Get it in your inbox every week.
Subscribe to our Email List
Keep up to date on the latest industry news and insights from MNTN.