White Papers Archives

National Dental Startup Uses MNTN Matched To Lower Acquisition Costs by 60%

A national startup is disrupting the dental industry by offering its customers state-of-the-art studios, transparent pricing, and a versatile app that makes it easy for patients to keep up with their self care. As an emerging player in dental hospitality with venture-backed growth goals, the startup’s marketers needed to answer a familiar question: how can we identify and discover consumers who will actually take action after watching our TV commercials? Given their growth goals, the team knew they couldn’t afford to waste any impressions, and traditional TV audience targeting simply wasn’t cutting it. That’s why the brand turned to MNTN Matched. Our proprietary technology allowed them to focus their entire investment on their ideal audience and match directly with the consumers who were most likely to love and explore their innovative new approach to dental care. With MNTN Matched, the brand increased their site traffic by 9x and cut their cost per acquisition by 60%.

White Papers.

Making TV Pain-Free For Enterprise Marketers

How Enterprise Marketers Use MNTN

The Small Business Guide to Reporting and Measurement on Connected TV

How To Set Up A Successful A/B Test for Connected TV

The Small Business Guide to Developing a Strong Connected TV Creative Strategy

The Small Business Guide to Connected TV Audience Strategy

MNTN is the future of TV and direct-response advertising.