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The One Where Peak TV Starts to Decline

If there’s one thing the streaming revolution has given TV viewers, it’s options. Options for devices, a myriad of streaming channels, and above all else,...

5 Min Read

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Your Guide to Reporting and Measurement on Connected TV 

For most of its history, television advertising was reserved for the major household brands who could afford the real estate. But the advent and increasing...

1 Min Read

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Time-Decay Attribution Model: What Is It & How Does It Work?

When running numerous campaigns across various channels, it can be challenging to know exactly which ads are most responsible for guiding your target audience to...

6 Min Read

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Lead Conversion Touch Attribution: What Is It & How Does It Work?

In the labyrinth of modern marketing, every interaction has the potential to be a significant moment of change. Uncovering the touchpoints with the most influence,...

8 Min Read

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The State of Streaming in 2024: Ad Tiers are King

New year, new… ad tiers on streaming? The beginning of a new year can mean many things to people, but in advertising land, the much-talked-about...

6 Min Read

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Position-Based Attribution Model: What Is It & How Does It Work?

Marketing spend in the U.S. reached nearly $481 billion last year, but where is that money going? This is why marketing attribution is vital: to determine...

6 Min Read

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How to Build a Custom Marketing Attribution Model

Marketing attribution models play a vital role in planning your marketing strategy. Using these models helps you determine which of your digital marketing channels are...

6 Min Read

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Linear Attribution Model: What Is It & How Does It Work?

To plan your marketing strategy and budget accurately, you need a clear understanding of the performance of each of your campaigns. But digital marketing is...

6 Min Read

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The Eyes Have It: Hollywood Strikes and Ad Tech Innovations

TV and movie fans rejoice as the Hollywood strikes’ resolutions means new content is back in the pipeline. And while they may be waiting for...

4 Min Read

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