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What I Took Away From Advertising Week 2023

This week, I took a trip to New York to revel in my Employee of the Month status attend Advertising Week. As MNTN’s Chief Performance...

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In the Blackout Battle, CTV Advertising is Still An Oasis

The dreaded cable blackout strikes again! The start of what was set to be one of the biggest sports seasons of the year was spoiled...

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Crossing the Screens: An Omnichannel Approach to Digital Marketing

Until recently, television advertising would never have been considered part of a performance marketing strategy. But the times have changed — and Connected TV (CTV)...

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The Present and Future of Ads Privacy

As a significant focus on consumer data privacy continues to spread across the globe, advertisers have their work cut out for them in interpreting what...

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Cookieless Attribution: What Is It & How Does It Work?

If you’re a marketer, you’ve probably already heard the big news: Google has announced that Chrome will officially start unwinding its support for third-party cookies in...

8 Min Read

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OTT Attribution: What Is It & How Does It Work?

If you’re a marketer, data has undoubtedly had a profound effect on your job. In many ways, it’s simplified your life. Gone are the days...

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As Barbenheimer Triumphs, a Legacy Content Library Waits in the Wings

Your feeds have no doubt been painted pink and black as the world is dazzled by the releases of “Barbie” and “Oppenheimer” this past weekend...

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Has the Homogenization of Streaming Already Begun?

Have you ever been recommended a TV show by one of your friends, only to find out that you’d have to sign up for a...

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Prove You’re Not a Robot: Why AI Needs a Human Touch

Hey reader! We’re gonna try something new with this article—we’d like to see what happens if ChatGPT writes it. Enjoy! Just kidding. Sorry to disappoint...

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