Basecamp

Your portal to news, insights, research, and more

Here’s What You Missed at NewFronts — and What to Expect at Upfronts

The 2023 NewFronts officially came to a close last week, and while the celebrities might’ve stolen some of the show, free ad-supported streaming TV (FAST)...

5 Min Read

Read More

Move Over Static Billboards, There’s a New Out-of-Home in Town

It’s a tale as old as time: a trend from the past is in again. No, we’re not here to discuss the resurgence of trucker...

5 Min Read

Read More

The Biggest Thing Missing from This Year’s Oscars? A Way to Stream

This past weekend marked one of the biggest nights of the year for the entertainment industry, the Academy Awards. Those looking to stream the event...

4 Min Read

Read More

This Ad is Clearly Not Meant For Me…

The Big Game just happened—bringing with it a new reigning champion and a pregnancy announcement like no other (congrats Rihanna). While it’s generally known as...

5 Min Read

Read More

nutribullet Leverages MNTN Incrementality Reporting to Prove CTV’s Impact and Discover Revenue Opportunities

Performance Marketing Manager, Trevor Kaufman, has been using MNTN to target nutribullet’s ideal audiences on Connected TV and successfully drive a significant volume of measurable...

4 Min Read

Read More

5 Audience Segments Subscription Box Services Should Be Targeting

The popularity of subscription box services has grown exponentially—from $57M in sales in 2011 to a whopping ~22.7B in 2021. Between the large variety of...

3 Min Read

Read More

5 Audience Segments Colleges and Universities Should Be Targeting

There are currently ~15.85M undergraduate college students enrolled in the U.S. Additionally, 40% of people who have never enrolled in higher education have considered enrollment...

4 Min Read

Read More

To Panic or Not to Panic—A Look at Netflix’s Recent Miss With Advertisers

The path to Netflix’s ad-supported offering hasn’t exactly been a smooth one. For years, the service promised to remain advertisement-free. Then, in April 2022, after...

4 Min Read

Read More

7 Audience Segments Clothing and Apparel Brands Should Be Targeting

While the economy has been unpredictable over the last two-plus years, people are still purchasing clothes—consumers will reportedly buy over $541 billion worth of apparel...

4 Min Read

Read More

Subscribe to our Email List

Keep up to date on the latest industry news and insights from MNTN.