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Last-Touch Attribution Model: What Is It & How Does It Work?

To optimize your marketing budget, you need to measure how well your marketing channels are converting. Various attribution models can help you gauge success by...

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Your 2024 New Year’s Resolution: Conquer Q5

The holidays tend to get all the credit (and budget). And while it may be tempting to slow down after the marathon that is Q4,...

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AI-Powered Marketing in 2024: A Playbook for Success

B2B marketing teams are doing their best to balance the challenges at hand: niche audiences, technical offerings, and slimmer budgets, to name a few. To...

4 Min Read

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With Advertising Trends, Age Might Not Be Just a Number

The wrappers from this year’s Halloween candy may still be on your kitchen counter, but November 1st brings a major shift — the 2023 holiday...

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How a Better Approach to Third Party Audiences Leads to Stronger Performance

Whether you’re a Connected TV (CTV) advertising newbie, a veteran, or anywhere in between, you know audience building is a key component of lasting success...

7 Min Read

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Cross-Device Attribution: What Is It & How Does It Work?

With digital ad spend predicted to surpass $600 billion by the end of 2023, accurately measuring your results is more important than ever. You’re likely allocating...

8 Min Read

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What I Took Away From Advertising Week 2023

This week, I took a trip to New York to revel in my Employee of the Month status attend Advertising Week. As MNTN’s Chief Performance...

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In the Blackout Battle, CTV Advertising is Still An Oasis

The dreaded cable blackout strikes again! The start of what was set to be one of the biggest sports seasons of the year was spoiled...

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Crossing the Screens: An Omnichannel Approach to Digital Marketing

Until recently, television advertising would never have been considered part of a performance marketing strategy. But the times have changed — and Connected TV (CTV)...

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