Get To Know Connected TV’s Built-In Brand Safety
by Jaci Schreckengost
4 Min Read
5 Min Read
TV advertising has traditionally been associated with big-impact, brand awareness ads—but there’s nothing traditional about Connected TV (CTV). Thanks to advancements in the CTV space, you can serve prospecting and retargeting ads directly to your target audience on the biggest screen in the house, all throughout the year. Whether you’re new to the world of retargeting or are looking for a refresher, we’ve got you covered. Check out these helpful hints on how to dress your retargeting campaigns for success, and never let another site visitor slip away.
Before you get started, be sure to complete the following.
The top of the funnel isn’t a bad place to be—expect users to be researching your product or brand, exploring customer reviews and browsing your site. Here’s how to pique their interest.
(A) Show your logo: Ads with prominent logos, CTAs and a URL combined drive a 113% higher average conversion rate. Make sure these key elements are in place for all of your CTV ad creative.
(B) Make your offer: Ensure that your promotional message is clear; whether it’s free shipping or 20% off, don’t let that message get lost.
It’s time to get aggressive with your offers. Users close to converting are considering who to purchase from, so it’s important you give your brand the extra edge. Pull out all the stops and ensure when they click “Buy,” it’s with you. Having conversion-optimized creative assets on hand is vital to making this shift. Our Creative-as-a-Subscription™ service provides unique quarterly assets built for performance and testing, and are tailor-made to your media plan.
(A) Do the Math: If you’re offering a discount on a specific item, show both the percentage and the dollar amount saved.
(B) Pick Your Features: Great visuals are important, but feature-flourishes can make the difference. Driving home urgency in your messaging via a ‘limited time offer’ or ‘Sale ends in 24 hours’, for example prompts a user to convert before they miss out.
Users that have previously converted, or re-entered sales cycles, come in all shapes and sizes. Some may be loyal and love your brand, while others may have forgotten about you. Diversify your message based on who you’re targeting, and why you’re targeting them.
(A) Put it in Action: Utilize lifestyle footage featuring your product in use (better yet, multiple items in use at the same time) Our creator network at QuickFrame by MNTN have all of the resources you need to turn around multiple creative assets in a matter of days.
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