Pay TV and Cable Lost 5.8M Subscribers in 2022
by Frankie Karrer
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More and more consumers are watching their favorite TV content through Connected TV. According to a new report from eMarketer, the number of ad-supported video-on-demand (AVOD) watchers is expected to jump by 8.6% YoY, surpassing 140 million in 2022. The source expects that jump, along with an expected rise in SVOD viewers, will mean that two-thirds of the US population will be accessible through Connected TV by the end of the year (an increase of 14 percentage points compared to five years ago).
As a result, many advertisers are increasing their spend on this channel. eMarketer estimates there will be a 33.1% increase in Connected TV advertising revenues for 2022, bringing the expected total to around $18.89 billion. And while they expect that rate of growth will decline over the next five years as the channel becomes more saturated, by 2026 the report estimates that CTV ad spending will account for more than 10% of all digital ad spending, reaching $38.83 billion. Ultimately, it looks like Connected TV will continue its growth in popularity well into the future.
In-Content Ads Are Having a Moment—Brands Will Need to Make Smart Investments
Whether it was traditional media powerhouse NBCU, technology behemoth Amazon or living room stalwart Roku, nearly every presentation at this year’s NewFronts spent more time on ways for marketers to get inside the content than on the 30-second spots that surround it.
How to Make an Ad Go Viral (It’s Easier Than You Think)
Ads are being watched more than ever, and brands are scrambling to keep up with demand. The good news? More eyes on your ad means more opportunities for it to grab a popular following – if you’re thinking strategically.
NFL Streaming Service Expected To Launch in July
The NFL is officially tossing its hat into the streaming ring, with a subscription service dubbed NFL+. Its launch date is expected sometime in July, Sports Business Journal (SBJ) reports.
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