Seeing Connected TV Through a Search Marketer Lens
by Jaci Schreckengost
3 Min Read
MNTN + Quora Digest
Answers to the top Connected TV questions found on Quora
2 Min Read
With the rise of Connected TV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the top questions and answers from Quora, where experts address complex questions, into a digest for a quick breakdown on what marketers need to know most. See what marketers are asking, and what the experts have to say.
Top Quora Q&As
Q. How are they targeting people today through TV shows and ads?
A. The digitization of television signals big things for programmatic TV. CTV advertising platforms like MNTN have made it even easier for brands and advertisers to get their ads on television and serve them to the right audience – and make sure they get noticed.
Q. Should ads on TV be banned?
A. The burning question is, what would the world look like without advertising? From a micro level, ditching the concept of advertising might be handy when you don’t want to “sit through another ad,” but takes a toll the wider you zoom out.
Q. Why do commercials sometimes get cut off on TV?
A. This isn’t a known issue in the Connected TV space, unlike other local, lower tier programming. One way of mitigating this problem is is through exploring advertising solutions that support a superior advertising experience.
Q. Is internet advertising more effective than television advertising?
A. Television advertising is the clear winner The same pro’s that we see on internet advertising, applies also to television. Today, television is a digital advertising channel in its own right – the only difference is the format, which puts television a cut above the rest.
Q. How do you think about the connected TV is the future, cable and satellite TV will be a past thing?
A. Connected TV is definitely the future of television, and Linear TV and cable are on their way out. TechCrunch reported that last year was the worst year for pay TV, as COVID-19 accelerated user adoption of streaming TV.
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