So Long, Agencies: Why Brands Are Shifting CTV Advertising In-House
by Stephen Graveman
3 Min Read
Answers to the top Connected TV questions found on Quora
2 Min Read
With the rise of Connected TV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the top questions and answers from Quora, where experts address complex questions, into a digest for a quick breakdown on what marketers need to know most. See what marketers are asking, and what the experts have to say.
Q. Which type of advertisement is shown on television?
A. Television advertising brings with it a world of possibilities – and the sky’s the limit, where creativity is concerned. The biggest challenge is how to fit everything you want to say about your brand in a way that will engage your audience.
Q. Why does TV have many ads when people already pay for the subscription unlike Netflix?
A. Television networks make revenue off selling ad inventory, and streaming networks are able to subsidize the cost of their monthly subscription fees through an ad-supported model. But is going ad-free, like Netflix, the right way to do business?
What does it mean when you now see advertisers on TV who traditionally never advertised in the past such as Google, Facebook, and Starbucks?
A. It goes to show the sheer power and influence of television advertising, but we’re not surprised to see more brands jumping onto the bandwagon, as it becomes more accessible to deploy TV campaigns as easily as any other digital advertising channel.
Q. What are the benefits of television advertising?
A. Plenty! Let’s look at some of the main perks. Firstly, it reaches your audience in an impactful way. Secondly, it reaches audiences with precision, but at scale. We’d love to go on but we can only fit so much in a small space – details inside!
Q. Is it my imagination, or are advertisers jamming more commercials in allotted time slots?
A. It all depends on the type of television you’re watching. Cable, broadcast or streaming? You’d be surprised that there’s much more commercials shown on one versus the other. Learn who are the biggest losers and winners.
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