OTT Targeting: 8 Best Ways to Reach Your Audience
by Cat Hausler
5 Min Read
If You’re Stuck Inside, Consider Improving Your Marketing Toolbox With These Courses, Certifications, and Guides.
5 Min Read
As marketers, we have to continually adapt to the rapidly changing environment that has been created by this current pandemic. In times like these it can become especially important to make sure that your digital marketing knowledge is well-rounded and up-to-date. One way you can take advantage of the time spent working from home is by improving the knowledge you use for work every day, or maybe even learning a new skill set.
We scoured the digital marketing academic resource world to find the most useful (and free) courses and resources online for marketers right now. Sign up for or download one – or maybe three – but definitely don’t miss out on the chance to up your professional value while these resources are available.
The Ultimate Guide to Digital Marketing – Digital Marketer
Digital Marketer breaks down all the information you will need to build (or update) your own digital marketing plan. It is targeted towards anyone from a beginner to advanced in marketing, and will help you to hone your skills or just get up to date on the latest in digital marketing.
Your Retargeting Cheat Sheet – MNTN
We created this digital retargeting cheat sheet for marketers looking to launch a campaign, but unsure where to start. Whether you are new to retargeting campaigns or just looking to up your knowledge in this channel, this guide will help you to target and reach customers, and then bring them back to convert.
This guide by MOZ is a helpful resource for any marketers looking to up their value by learning more about SEO. With a breakdown of the most important key phrases for driving the most traffic, as well as information on building links and appealing to search engines, the Beginner’s Guide to SEO is a must read for the SEO curious.
As people continue to self-isolate and spend more time at home, they’re streaming more. So you might consider adding Connected TV ads as a channel in your marketing mix. This CTV Terminology breakdown includes all the phrases and acronyms you need to know in order to get started on becoming an expert in the digital TV landscape.
In the mood to learn? Check out our Guides & Reports for more.
Social Media Marketing – Northwestern
As businesses continue to have their marketing teams work from home, understanding social media has emerged as an essential skill set for any marketer seeking to successfully manage their brand. This course, created by Northwestern, is constantly improved to provide the most up-to-date information on this marketing channel, to ensure it will help you to create s complete social media strategy once you have completed the course.
Fundamentals of Digital Marketing – Google
This course allows you to master the basics of digital marketing, a free course accredited by Interactive Advertising Bureau Europe and The Open University. The course includes 26 modules, and covers content like ‘Building your web presence’ and ‘Getting Started with Search.’
Viral Marketing and How to Craft Contagious Content – University of Pennsylvania
This free four-week course, offered by the University of Pennsylvania, will help marketers “learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence.”
The Strategy of Content Marketing – UC Davis
This course, provided for free by UC Davis because of the current climate, will help marketers learn the core strategies of capturing the right customers using content marketing. Take this four week, online course if you are interested in learning how to “develop, organize and implement a content marketing strategy, and analyze and measure the effectiveness of content marketing.”
Moz Academy – SEO Training – Moz Academy
This comprehensive guide to the world of SEO is now free for all users with the code “wegotthis”. Take advantage of this $3,015 you will be saving at this time and try out one (or more) of their twelve course that cover everything from the fundamentals of SEO to selling SEO to your clients.
As this shutdown continues, this may be the perfect time to finally get your Facebook blueprint certification. The courses and certifications cover a range of professions and skills, including Digital Marketing associates, Media Buying Professionals, and Product Developers. Getting a Blueprint certification will indicate your advanced skill level in the Facebook suite of apps, and will look good on any markter’s resume.
Google Analytics Academy – Google
The Google Analytics Academy covers all the knowledge you need to be successful with Google Analytics. WIth six courses covering a wide range of skill levels and topics, this free resource will be useful to any marketer looking to up their analytics game during this period of uncertainty. And as a nice bonus, it’ll help you track any Connected TV campaigns you launch with MNTN, as Performance TV is fully integrated with Google Analytics.
Strategic Thinking – LinkedIn
Consider getting a free month of LinkedIn Learning in order to take this course on strategic thinking. This course will help you to “use strategic thinking to guide the direction of teams and come up with solutions to key business problems.” Strategic thinking is useful for anyone in an organization, and will help you to grow your skill set and flexibility as a marketer going forward.
Subscribe to the report Apple, Amazon, NBC and more use to get their CTV news.