Basecamp

Your portal to news, insights, research, and more

Almost 80% of TV Execs Think Sports Will Expand Beyond Live Broadcasts

The world of sports television is in the midst of a digital revolution, thanks to — of all things — consumers’ multitasking habits. That’s according to a...

3 Min Read

Read More

In the Aftermath of the Writer’s Strike, Streaming Costs Are in Flux

After a strike that lasted merely five months, the Writers Guild has officially reached and ratified an agreement with studios and streamers. But the story...

4 Min Read

Read More

47% of U.S. Households Tune Into FASTs Every Week

In the ever-expanding world of streaming services, FAST (free, ad-supported streaming) platforms are making serious waves, with 47% of U.S. households diving into FAST services...

2 Min Read

Read More

How a Better Approach to Third Party Audiences Leads to Stronger Performance

Whether you’re a Connected TV (CTV) advertising newbie, a veteran, or anywhere in between, you know audience building is a key component of lasting success...

7 Min Read

Read More

CTV Ad Spend is Leaving the Rest of the Market in the Dust

Looking for the latest buzz about the US ad market? Well look no further — according to a new article from eMarketer, we can expect...

2 Min Read

Read More

Driving Connected TV Performance in Q4 (and Beyond) 

Now that Connected TV (CTV) has become a staple in your media mix, you might be thinking of applying a set-it-and-forget-it strategy and calling it...

4 Min Read

Read More

Why Successful CTV Campaigns Depend on Strategy, Not Budget

In the realm of CTV (Connected TV) advertising, a common question customers ask is: “What should my budget be?” The better question to ask is...

4 Min Read

Read More

89% of Viewers Believe FASTs Offer Great Value

The streaming scene is in full swing and, according to a new source, free, ad-supported streaming (FAST) is definitely not just a fad. Vevo and...

2 Min Read

Read More

The Importance of Q4 for B2B Advertisers Striving for Longevity

The Halloween merchandise is already being crowded out by the Christmas decorations and many B2C advertisers are finalizing their holiday plans. As a B2B advertiser,...

4 Min Read

Read More

Subscribe to our Email List

Keep up to date on the latest industry news and insights from MNTN.