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CTV Ad Spend is Leaving the Rest of the Market in the Dust

Looking for the latest buzz about the US ad market? Well look no further — according to a new article from eMarketer, we can expect...

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Driving Connected TV Performance in Q4 (and Beyond) 

Now that Connected TV (CTV) has become a staple in your media mix, you might be thinking of applying a set-it-and-forget-it strategy and calling it...

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Why Successful CTV Campaigns Depend on Strategy, Not Budget

In the realm of CTV (Connected TV) advertising, a common question customers ask is: “What should my budget be?” The better question to ask is...

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89% of Viewers Believe FASTs Offer Great Value

The streaming scene is in full swing and, according to a new source, free, ad-supported streaming (FAST) is definitely not just a fad. Vevo and...

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The Importance of Q4 for B2B Advertisers Striving for Longevity

The Halloween merchandise is already being crowded out by the Christmas decorations and many B2C advertisers are finalizing their holiday plans. As a B2B advertiser,...

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Clearing The Air: Why Your CTV Reporting Needs More Transparency

Now that many (dare we say most?) advertisers are familiar with Connected TV (CTV), it’s time to talk about how to enhance the channel’s performance...

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Spotify Presses Play on CTV Advertising

If you haven’t noticed by now, programmatic advertising — and Connected TV specifically — has been a big deal in advertising. In fact, it’s so...

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CTV Households Are 75% More Likely to Co-View Than Linear Households

A recent report from LG Ad Solutions and TVision suggests a whopping 88% of Connected TV (CTV) users are jumping on the co-viewing bandwagon, enjoying...

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Rewrite the Rules of Account-Based Marketing with Connected TV

Marketers looooove their acronyms (CRM, SEO, ROAS, KPI, CPV, LOL… okay, not that one). But account-based marketing (ABM) is more than “just another” marketing acronym. It’s...

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