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Supercharge Your Omnichannel Marketing Mix With CTV

Today’s consumers have more interconnected devices than ever—and they’re using them all throughout the day. Even this blog piece could be viewed on multiple platforms,...

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CTV Advertising Attention Time Increases With Age

Viewers are more likely to pay attention to ads on apps that are paid or subscription-based, according to a study conducted by Yahoo and Publicis...

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Are Traditional Sports Leagues the New Original Content?

One of the exciting developments that came along with the streaming revolution was the wealth of original content. Streaming-first channels introduced us to high-quality new...

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From Power Suit to Sweat Suit

The way that B2B audiences watch TV and engage with media is changing. As this audience has been thrust into the world of hybrid work,...

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AVOD and Free Premium Video Streaming Added 17.5M Viewers in 2022

Ad-supported video-on-demand services are seeing a surge in popularity among Americans. According to a new report from eMarketer, AVOD services added 11.9 million viewers in...

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How Do Viewers See the Current State of Connected TV?

Cost cutting, budgeting, penny pinching—whatever you want to call it—has spared no prisoners in this economic climate. And, while Connected TV usage continues to grow...

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How Retailers Are Using CTV To Prepare For The Next Global Crisis

After several years of challenges, many retailers breathed a sigh of relief as they entered 2023. And while it’s true that the unprecedented—and unexpected—-global events...

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Who’s Your Audience? Mother’s Day Edition

Mother’s Day is the third-largest retail holiday in the United States, with total consumer spending north of $30 billion last year—and $1 billion spent on...

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Political Programmatic CTV Spend Share Grew 60% Between 2020 and 2022

According to a study by Basis Technologies, Connected TV advertising may become the preferred platform for political spending in the 2024 presidential race. The study...

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