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The Machines Are Taking Over Advertising (And That’s Okay)

Artificial intelligence; it’s so hot right now. While science fiction threatened (promised?) us that machine overlords would control our every move, so far the real-world...

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52% of Americans Do Not Have a Cable Subscription

According to a recent report from Samba TV, the number of Americans who no longer pay for cable TV has reached 52%. This shift is...

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This Ad is Clearly Not Meant For Me…

The Big Game just happened—bringing with it a new reigning champion and a pregnancy announcement like no other (congrats Rihanna). While it’s generally known as...

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Why It’s Easier Than Ever For Any Brand To Get Seen on Screen

The world of TV advertising has evolved. Streaming services are more popular than ever, the CTV landscape is changing rapidly, and while the ad sector...

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49% of US Consumers Are Likely To Engage With “Enhanced” CTV Ads

Though we may expect some slowing growth in the future as Connected TV audiences approach saturation, according to eMarketer, CTV viewership grew to two-thirds (66.9%)...

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CTV Advertisers Saw 21% Higher Conversion Rate YOY in Q4

Despite the economic uncertainty during the last few months hanging like a cloud over marketers everywhere, one channel in particular seems to be weathering the...

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Who’s Your Audience? President’s Day

You might still be riding the high from yesterday’s Big Game, but we’re looking ahead to the next holiday just around the corner—President’s Day. Your...

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CTV Polishes the Halo of the Other Performance Channels in the Ad Mix

In this time of economic uncertainty, advertisers are carefully assessing their ad strategies to make sure they are getting the most out of their budgets....

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Why the Big Game is TV Advertising’s New Year

Fast Company called it the ‘hype cycle’, CNET coined it a ‘showcase,’ while Kantar named it one of the “quickest sell-outs in history.” And that’s...

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