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Get To Know Connected TV’s Built-In Brand Safety

The internet is an unparalleled resource filled with opportunities to learn, connect, create, and share. But, as we all know, there’s another side, too. The...

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Why MNTN Is Your Platform for Durable Growth

By now, you’ve probably heard about the power of Connected TV — a full-funnel ad channel that gives marketers the power of digital while reaching...

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Consumers Find CTV Ads More Useful Than Mobile for Informing Holiday Purchases

Looking for a scoop on this year’s holiday shopping scene? According to LG Ad Solution’s latest study, streaming TV ads will be the hidden gems...

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More FAST, More Fragmentation: What Amazon’s Ad Tier Means For Advertisers

When Amazon’s announcement of an additional ad-supported tier starting early 2024 came across our newsdesk, it didn’t come as much of a surprise. This year...

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Shoppable TV Ad Tech Can Be Intrusive — And Unnecessary

As the WGA and SAG-AFTRA strikes continue to drag on, one question has crossed many minds: at this point, does the fall TV season even...

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Navigating the Growing Connected TV Advertising Landscape

The early days of the Connected TV industry are over. Today, it’s a complex landscape with no signs of slowing down. According to eMarketer, CTV...

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The Number of Advertisers on CTV Increased 4% YoY in Q1

Despite some early concerns about the economy, this year’s CTV game is still going strong. According to new research from Beachfront Marketplace, in the first...

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Who’s Your Audience? Halloween 2023 Edition

What’s scarier than Halloween? For advertisers, there’s nothing more ghastly (or ghostly?) than failing to hit those ROI and revenue goals. It really makes you...

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More Than 50% of TV Viewership in 2023 Is on CTV

According to the latest research from Comscore, a whopping 81% of U.S. households with Wi-Fi are streaming TV, with cord-cutters now outnumbering linear holdouts for...

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