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Clearing The Air: Why Your CTV Reporting Needs More Transparency

Now that many (dare we say most?) advertisers are familiar with Connected TV (CTV), it’s time to talk about how to enhance the channel’s performance...

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Spotify Presses Play on CTV Advertising

If you haven’t noticed by now, programmatic advertising — and Connected TV specifically — has been a big deal in advertising. In fact, it’s so...

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CTV Households Are 75% More Likely to Co-View Than Linear Households

A recent report from LG Ad Solutions and TVision suggests a whopping 88% of Connected TV (CTV) users are jumping on the co-viewing bandwagon, enjoying...

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Rewrite the Rules of Account-Based Marketing with Connected TV

Marketers looooove their acronyms (CRM, SEO, ROAS, KPI, CPV, LOL… okay, not that one). But account-based marketing (ABM) is more than “just another” marketing acronym. It’s...

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Get To Know Connected TV’s Built-In Brand Safety

The internet is an unparalleled resource filled with opportunities to learn, connect, create, and share. But, as we all know, there’s another side, too. The...

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Why MNTN Is Your Platform for Durable Growth

By now, you’ve probably heard about the power of Connected TV — a full-funnel ad channel that gives marketers the power of digital while reaching...

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Consumers Find CTV Ads More Useful Than Mobile for Informing Holiday Purchases

Looking for a scoop on this year’s holiday shopping scene? According to LG Ad Solution’s latest study, streaming TV ads will be the hidden gems...

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More FAST, More Fragmentation: What Amazon’s Ad Tier Means For Advertisers

When Amazon’s announcement of an additional ad-supported tier starting early 2024 came across our newsdesk, it didn’t come as much of a surprise. This year...

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Shoppable TV Ad Tech Can Be Intrusive — And Unnecessary

As the WGA and SAG-AFTRA strikes continue to drag on, one question has crossed many minds: at this point, does the fall TV season even...

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