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Travel Marketing Successes, Nielsen’s Lost Accreditation, & More | Weekly Marketing News

There is often a lot of news coming out every week that pertains to the world of marketing – and this week was nThere’s often...
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Blurring Boundaries Between Marketing Models, CTV Viewing Time, & More | Weekly Marketing News

In the world of digital marketing, it’s always important to be on top of industry headlines so you don’t fall behind the times. Luckily, there...
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“SmokeScreen” Apps Defraud CTV Advertisers Out of Millions

Late last week, DoubleVerify’s Fraud Lab released a report detailing a new Connected TV scam – one that cheated advertisers out of $6 million in...

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Digital Marketing KPIs, Budget Shift to Streaming, & More | Weekly Marketing News

There is a lot to cover this week in digital marketing news. So to make it easier for you to keep on top of the...
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Customer Loyalty, CTV Healthcare Marketing, & More | Weekly Marketing News

Last week there was a lot of industry news for marketers to stay on top of – with everything from maintaining customer loyalty to tackling...
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Disney+ Emmy Nominations, Customer Profiles, & More | Weekly Marketing News

It can sometimes be difficult for marketers to keep up with all of the industry news released each week. That’s why we created this roundup...
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“Consumers Don’t Hate Ads – They Just Hate Bad Ads. ” MNTN CEO Mark Douglas Explains Why Maximum Effort Acquisition Solves This Age-Old Dilemma

Bringing Back Creative to the Forefront “Ryan’s a creative force. We met this year and we really think that the media delivering the ads and...
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Smart TV Purchases, Inclusive Digital Content, & More | Weekly Marketing News

There’s been a lot to cover when it came to marketing news this week. In Connected TV news in particular, new research from Interpret found...
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Travel Marketing, CTV Ad Spend Acceleration, & More | Weekly Marketing News

This week in marketing news, everything from the rise of travel marketing in 2021 to the acceleration of Connected TV ad spend has been making...
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