Explore & Learn

• Blog

  Best practices, insights, and more
  • Advertising

    Customer Journey Mapping: What Is It & How Does It Work?

    by The MNTN Team

  • Advertising

    OTT Advertising: What Is It & How Does It Work?

    by Melissa Yap

  • Connected TV

    Performance TV: What Is It & How Does It Work?

    by The MNTN Team

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• Case Studies

  Brand & agency success stories
  • Style, Meet CTV: J.LINDEBERG and Maison MRKT Exceed ROAS Goal by 9x With MNTN

    As an international brand for modern and aware consumers, J.LINDEBERG seamlessly bridges sport and fashion by combining sharp silhouettes with functional sportswear. Looking to expand their marketing strategy beyond traditional channels, they partnered with digital agency Maison MRKT to explore new ways to reach their ideal audiences. Together, they identified Connected TV (CTV) as an opportunity to showcase their premium products on the big screen. They turned to MNTN Performance TV to bring this vision to life.

  • The Perfect Performance Prescription: Jase Medical Increases ROAS by 47% With MNTN

    Founded with the belief that everyone should have access to life-saving antibiotics, Jase Medical provides customizable medical kits containing physician-recommended medications for emergencies. As a small business with significant growth potential, they needed an advertising solution that could effectively communicate their unique offerings. They’d considered investing in traditional linear television advertising, but were put off by the rigid contracts and high price tags. Connected TV (CTV) emerged as the perfect alternative — offering the impact of traditional TV with performance capabilities of other digital channels like Meta and Google — and MNTN was the perfect partner to help them in their efforts. MNTN Performance TV gave Jase the flexibility, precision audience targeting, and comprehensive measurement they needed to stand out in a challenging marketplace.

  • Venus Et Fleur’s CTV Performance Blooms With MNTN Matched

    Venus et Fleur is a luxury floral design company that specializes in long-lasting, customizable arrangements. With the marketing landscape shifting, they went looking for channels outside of the traditional media mix. They believed that video was the best way to tell their brand’s story and sought a powerful advertising solution that would allow them to clearly communicate their product offerings while driving meaningful business growth. After experiencing success on Connected TV (CTV) with another provider, Venus et Fleur discovered MNTN’s innovative audience technology MNTN Matched™, which inspired them to switch to MNTN Performance TV. Between Performance TV and MNTN Matched, Venus et Fleur found high-intent audiences when it mattered most — during the highly-competitive Mother’s Day season.

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• Partner Directory

  Explore our agency partners

  Partner Directory

  Explore our directory of MNTN's partner agencies to help build, manage, and optimize your Performance TV campaigns

  

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• Press & Announcements

  For the latest press, news, and announcements
  • News

    MNTN Stars in the Biggest Advertising Stunt in Oscars’ History

     

  • News

    MNTN Named One of Ad Age’s Best Places To Work 2025

     

  • News

    Mark Douglas on Sport’s Streaming Evolution in 2025

     

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• Webinars & Events

  See what we're up to next

  Upcoming

  Let’s Be Upfront: Everyone Can Advertise on TV

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  May 15, 2025

  12:00 pm ET / 9:00 am PT

  On-Demand

  Performance Agencies Command ATTN (and Results) with CTV

  Presented by:

  

  In Partnership With:

  

  On-Demand

  A Performance Sanctuary: Why CTV is Brand Safe (and How It Delivers Results)

  Presented by:

  

  On-Demand

  Move Fast and Don’t Break Things: A First-Time CTV Advertiser’s Story

  Presented by:

  

  In Partnership With:

  

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• White Papers

  Research & analysis
  • Your Performance TV Guide to Summer Audiences 2025

    Summer may seem like it’s all sunshine and OOO replies, but make no mistake — it’s a season of big opportunities for brands that know how to meet consumers where they are. From Memorial Day to Labor Day and everything in between, shoppers are leaning in, planning ahead, and spending across a number of categories. […]

  • Your Performance TV Guide to Father’s Day Audiences 2025

    Father’s Day is a major opportunity for shoppers who want to celebrate the dads and father figures in their lives — and they’re willing to spend big to do it. In 2024, the holiday drove a record-breaking $22.4 billion in spending, and that momentum is only building. As shoppers search for the perfect gift, Connected […]

  • Your Performance TV Guide to Father’s Creative 2025

    For Father’s Day, great Connected TV ad creative won’t just grab attention — it needs to connect with consumers on an emotional level in order to drive action. In 2024, Father’s Day spending reached $22.4 billion, and shoppers spent an average of $189.81 on gifts and celebrations. And this year, with consumers actively seeking out […]

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