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Balancing the Challenges and Benefits of Television Advertising
In the past, television advertising could only really be used to promote awareness of brands. Without measurement and attribution, it was nearly impossible to understand the details of your campaign performance. While you could see overall growth, you couldn’t pinpoint...
May 26, 2023
B2B Performance Marketing: Complete Guide for Marketers
There’s no question that digital marketing is essential to the growth of businesses today. But so often, the term becomes a catch-all term for all forms of marketing. In reality, there are many different kinds of digital marketing. For B2B...
February 14, 2024
B2B Demand Generation: 10 Proven Strategies for Winning
In today’s fast-paced business landscape, there can be a lot of competition for a B2B audience within traditional ad channels. Fortunately, you can supplement time-tested sales techniques with marketing strategies designed to educate customers about your business and create the...
February 15, 2024
AVOD Will Gain More Than 3x the Viewers of Subscription OTT in 2023
Ad-supported video-on-demand (AVOD) is expected to continue its rise in popularity this year. According to new research from eMarketer, AVOD services will eventually overtake subscription OTT video in terms of viewership. That wouldn’t be all too surprising, but the report...
June 9, 2023
AVOD Services Reached $1.9 Billion in Ad Revenue During Q1
Consumers are continuing to cut-the-cord on their cable subscriptions in favor of other viewing formats. Nielsen found that total time spent watching linear TV by consumers has dropped—down 5% to 2.89 billion minutes. As a result, it looks like some...
May 9, 2022
Audience-First Video Advertising, Accelerated Cord-Cutting & More | Weekly Marketing News
This week in marketing news, sources have covered everything from audience-first video advertising to the increasing shift of consumers from traditional to Connected TV. Here are some of the headlines you might have missed. In digital marketing news, 2021 is...
January 15, 2021