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Accelerated Shift to Digital, Hispanic Streaming Audiences, & More | Weekly Marketing News

There was a lot to cover in digital marketing news this week, from articles on the pandemic-accelerated shift to digital marketing, to new audience trends on streaming platforms. To make it easier for you to keep on top of the...

February 19, 2021

Did This Year’s Super Bowl Advertising Line-Up Pay Off?

It was only a few weeks ago that we deliberated over Super Bowl’s advertising prowess, and now that we’re over a week since the big game, it’s looking like our verdict (and the general consensus) was on the money. We...

February 17, 2021

Connected TV Advertising: The Performance Marketer’s Guide to Digital Advertising in a Cookie-less World

A recent survey of advertisers around the world found that 80% of U.S. advertising and agency executives believe that creating a relevant campaign starts with reaching the right audience - yet only 21% believe they're doing it effectively. Where’s the...

February 12, 2021

Valentine’s Day Purchases, Audience-First Advertising, & More | Weekly Marketing News

There is a lot to cover this week in digital marketing news. So to make it easier for you to keep on top of the most important stories, we compiled a list of interesting headlines breaking this week. With Valentine’s...

February 12, 2021

Magnite Acquires SpotX in $1.17B Connected TV Consolidation Deal

We didn’t have to wait long for this year’s Connected TV M&A action. Ad tech company Magnite announced its $1B+ acquisition of SpotX last week. It’s the latest big money move in a recent string of CTV ad tech acquisitions...

February 9, 2021

Online-Video Adoption, Social Media Benefits, & More | Weekly Marketing News

There’s been a lot to cover when it came to marketing news this week. To make it even easier for you to keep on top of important stories, we created this list of the most interesting headlines that caught our...

February 5, 2021