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Don’t Put All Your CTV Eggs in One Walled Garden
The streaming industry has had a tumultuous few weeks. While streaming services continue to grow as linear TV drops to 1980s levels, the industry remains at the focal point of two historic Hollywood strikes over fair compensation. Now new arguments...
August 11, 2023
Six in 10 Streaming Viewers Will Watch Ads To Save Money
Still believe that viewers will go out of their way to avoid watching ads on streaming platforms at any cost? Think again. According to a new study from Hub Entertainment Research, which surveyed a pool of 3,000 US consumers, only...
August 11, 2023
OTT Attribution: What Is It and How Does It Work?
If you're a marketer, data has undoubtedly had a profound effect on your job. In many ways, it's simplified your life. Gone are the days of the "spray and pray" approach to advertising; now you can track what's working and...
August 23, 2023
Is What You C(TV) What You Get? Buyers Want More Content-Level Transparency
In industry circles, the talk of the town right now is transparency—where advertisers are getting it, and where they’re not. Buyers have grown frustrated with the lack of information on where, when, and in what context their campaigns are airing....
August 25, 2023
10 Bottom of Funnel Marketing Strategies to Drive Conversions
Most marketers spend a lot of time thinking about the beginning of the sales funnel: how to capture the attention of prospects and draw them further into the pipeline. To be fair, it’s the sexiest part—the Mad Men-est part, if...
August 25, 2023
US Retail Media CTV Ad Spend Will Reach $5.63 Billion by 2027
There’s nothing like a little retail therapy — and it looks like streaming platforms are very aware of that fact. A new eMarketer article suggests the future of television lies in symbiotic retail media partnerships, judging from the surge experts...
September 1, 2023