425 results found for versus

To Be Continued: Connected TV’s Creative Continues to Conquer

Trends in television advertising? You’d better believe it. Over the years and decades, we’ve seen everything from familiar jingles (if anyone needs a refresher, this Mentos  ‘Freshmaker’ ad from the Nineties should ring a bell), to blockbuster budget commercials jumping...

May 18, 2022

Toto, We’re Not in Kansas Anymore: Why Advertisers are Taking the Road Less Traveled

The new year is as much about breaking tradition than it is about resolution-making, and it’s safe to say that advertisers are searching for that magic formula that’s going to make an impact. Whether that means turning to TikTok for...

January 26, 2022

Travel Ad Spend on Connected TV Was Up 390% YOY for the First Half of 2021

After over a year of lockdown, it’s no surprise that many consumers are eager to take their long-awaited vacations this summer. In fact, Expedia Group’s 2021 Travel Trends Report found that 44% of travelers have been planning to take more...

July 29, 2021

Travel and Experience Brands, Don’t Sleep on this Supply Chain Crisis

“Nothing ever becomes real until it’s experienced.” - John Keats Despite what it may seem, the last several years have seen an interesting rise in consumer behavior – the increasing interest in travel and experiences over products. Once thought of...

December 2, 2021

Travel is Back on Track with Connected TV

The last few years have been a wild and memorable time for everyone. While every business was affected in some unforeseen way, no vertical was likely impacted more than that travel. Lockdowns and quarantines sent everyone, including the jetsetters and...

September 8, 2022

Trying Times Call for Testing Times: Connected TV’s Role in Driving Performance

We’re hot off the heels from our latest webinar tailored to ecommerce and retail brands. Yesterday, our Vice President of Marketing, Ali Haeri, was joined by President of Lull, Matt Walker, for an insights-filled discussion about Connected TV’s history, its...

March 25, 2021