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In the dynamic world of digital marketing, measuring brand performance online is like navigating a bustling metropolis – it requires a keen eye on various metrics to gauge your brand's presence and impact. When you analyze website traffic, social media buzz, and search engine rankings, it’s like tuning into the heartbeat of your online presence and understanding how to leverage...
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It’s upfronts season, and TV advertisers are already busy locking in their annual media buys to attract their audiences of tomorrow, today. But how do these advertisers stay connected with their brands' loyalists and drive results beyond the upfronts? By dedicating time and creative attention to ads they can run year round, or what we call evergreen ads. Join MNTN...
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When you open your favorite streaming app, you expect exciting updates: frequently refreshed content, an occasional redesign, or even new quality-of-life improvements. What you might not realize is that advertisers see the same things happening on the backend. In the past year, premium CTV platforms have seen a staggering number of new developments and tools that evolved the channel into...
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As a search marketer, you have your tactics on lock. You know how effective search is for intent-based marketing. But paid search has limits, for while it’s unmatched for capturing intent, it struggles to generate intent If you feel like you’ve maxed out, it may be time to test Connected TV. CTV has transformed television advertising into a scalable, intent-based...
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In this webcast Ad Age and MNTN award the best-performing verticals on CTV. Join us as we reveal the industries that are winning the strongest performance outcomes on CTV—and with some potentially surprising upsets. We’ll compare industry verticals against each other, dive deep into which ones are killing it (and why) and show how you can apply their learnings in...
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For years, Connected TV has been an easy layup for performance marketers looking to harness the power of television. But like all cutting-edge digital tools — or college basketball prodigies — CTV has no ceiling. It has continued to introduce significant innovations that help fuel growth efficiency, new customer acquisition strategies, and measurement capabilities that accurately prove campaign success. So...
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Retail marketers don’t need help raising awareness on TV — it’s just what comes naturally. To put it in Texas Hold ‘Em terms, awareness is table stakes, but modern TV advertising has an ace up its sleeve: Connected TV. CTV makes driving performance possible on the biggest screens your audiences watch. You might think, “Well of course a CTV platform...
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The creative future is looking bright for advertisers. AI is well on its way to being a driving force for creative ideation, but the human element is as important as ever — if not more so. 48% of adults don’t yet trust companies that use AI as much as those that don’t. And when you need results today, the human...
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