Explore & Learn

• Case Studies

  Brand & agency success stories
  • Postman Breaks Out of the B2B Marketing Bubble, Finding Success on CTV with MNTN

    Postman is a leading API development platform. One of their primary goals is to simplify each step of the API lifecycle and streamline collaboration so their customers can create better APIs. Here at MNTN, we’ve experienced this firsthand — our product team has been using Postman as a way to manage our own API for years. “Postman has been an imperative tool for our team when building the MNTN reporting API,” said Erik Gray, Director of Product at MNTN. “It enables the team to easily manipulate the API structure and determine where problems are arising.” As an innovative company in the B2B space, Postman is constantly looking for emerging technologies to use to further their business goals. And after building a strong partnership with MNTN as a customer, Postman was excited to give Connected TV (CTV) advertising a try. With MNTN Performance TV, they were able to think outside of the box when it came to demand generation, leveraging CTV as a powerful performance engine.

  • GoMacro and Cuker Produce Sustainable CTV Performance with MNTN

    Founded in 2004, GoMacro is a mother-daughter owned, mission-led business that makes vegan and organic protein bars. In the crowded and competitive natural food space, they have set themselves apart by using high-quality, sustainably sourced, plant-based ingredients. In search of a fresh advertising channel that was as innovative as their products, GoMacro enlisted the help of digital marketing agency Cuker. Cuker identified Connected TV as the ideal channel for GoMacro to combine brand storytelling with full-funnel audience targeting to increase brand awareness, drive conversions, and reach new business heights. Together, GoMacro and Cuker turned to MNTN Performance TV to ensure the success of their CTV efforts. With MNTN, their advertising dollars went farther, with less waste and more precision, resulting in full-funnel business growth — during both pivotal promotional times (like the end of Q4 into Q1) and throughout the year.

  • Ad Agency AdParlor Saves The Day For Client’s Rebrand Campaign With MNTN

    Like any good hero’s journey, this story starts with a challenge — and a longstanding health and beauty brand had a big one. The brand was preparing a robust omnichannel rebranding initiative, and the CMO was determined to make Connected TV (CTV) an important cornerstone of the campaign, which led them to MNTN Performance TV. But while the brand’s team were performance marketers themselves, they had less experience running media for this relatively new channel and found they needed support to ensure CTV would be ready to launch with the rest of their mix.  As the brand approached its deadline for launching ads, they reached out to AdParlor — a flexible and successful digital agency with performance marketing experience — to see if they’d be willing to jump in at the 11th hour and help. The retailer was already collaborating with AdParlor on other performance channels, so they knew the agency was deeply familiar with their customer base and could be trusted. Would they be willing to take the keys to MNTN Performance TV — a platform that the agency was unfamiliar with — and learn how to use it so they could get the ads up in time for a strict go-live date? AdParlor was up for the challenge. And thanks to MNTN Performance TV’s self-serve platform, they didn’t just save the day — they soared past their client’s expectations.

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• White Papers

  Research & analysis
  • How to Start Advertising on Connected TV

    Eager to reach your most important audiences and deliver measurable results with streaming TV? Read this first. You’ll learn:

  • Your Connected TV Terminology Cheat Sheet

    Connected TV is expected to top over $42 billion in advertising spend by 2027 — how are you keeping up? Whether you need a refresher, or you’re new to CTV, our cheat sheet provides an overview to the key terminology you’ll likely encounter in your day-to-day. You’ll learn:

  • Your Guide to Performance TV For 2025

    When brands apply a performance marketing mindset to CTV, they can deploy strategic,lower funnel coverage that complements existing strategies, reduces ad budget waste,and drives higher conversions. This guide is designed to share the learnings of what a performance marketing mindsetcan do on CTV — and show how MNTN makes it possible.

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• Webinars & Events

  See what we're up to next

  Upcoming

  Realize Your (CTV) Creative Vision in 2025

  Presented by:

  

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  January 28, 2025

  1:00 pm ET / 10:00 am PT

  On-Demand

  Keyword Targeting Makes Search Marketers CTV Pros (Even If They Don’t Know It Yet)

  Presented by:

  

  On-Demand

  How MNTN Helped AdParlor Win Big

  On-Demand

  How CTV Accelerates Results for the Auto Dealerships

  Presented by:

  

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• Press & Announcements

  For the latest press, news, and announcements
  • News

    Mark Douglas on Sport’s Streaming Evolution in 2025

     

  • News

    MNTN CEO Talks Disney-Fubo Deal and Streaming’s Sports-Driven Future

     

  • News

    How MNTN Is Bringing Hollywood Creativity to Small Business

     

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• Blog

  Best practices, insights, and more.
  • Advertising

    Ad Exchange: What Is It & How Does It Work?

    by Isabel Greenfield

  • Advertising

    Supply Side Platform (SSP): What Is It & How Does It Work?

    by Stephen Graveman

  • Advertising

    Demand Side Platform (DSP): What Is It & How Does It Work?

    by Isabel Greenfield

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