426 results found for versus

MNTN Performance TV versus DSPs

It wasn’t so long ago that we first discussed the ways in which MNTN’s Performance TV platform differed from popular DSPs (Demand Side Platforms). Since then, the streaming TV advertising landscape has changed dramatically—forcing marketers everywhere to take a closer...

April 7, 2022

MNTN Performance TV Versus YouTube

Video will be responsible for 82% of all web traffic by 2022, with 67% of US advertisers estimated to shift their media budgets in favor of digital ads by 2023. These numbers alone stress the importance of choosing the right...

June 15, 2020

Video Advertising Versus Performance TV

We previously pitted Performance TV against Display-Only Retargeting and DSPs, and now it’s time for video advertising to step into the ring. The first question you may ask upon first glance: aren't video advertising and Performance TV one and the...

April 30, 2020

DSP Versus Performance TV

The first post in our battle series proved a noticeable trend to demonstrate the effectiveness of Performance TV, however the advantages don’t stop there. Let’s take a step back and see why it outperforms on a foundational level.  Traditionally, DSPs...

April 23, 2020

The Great Debate: Performance TV Retargeting Versus Display-Only Retargeting

The modern marketer has an unlimited number of options at their fingertips, where advertising is concerned - it comes down to a Goldilocks approach of cherry picking the right combination of channels to maximize returns and make those dollars stretch...

April 15, 2020

Move Over, Brand Awareness: Performance is Stealing the (TV) Show

Upfront season is here again, and with it comes the usual discourse about how advertisers can maximize brand awareness against all this new content. And while this season comes around every year, it’s only recently that performance marketers have unlocked...

May 9, 2024