When it comes to creating commercials for linear television, marketers are often tasked with the same requirements: Spend a large budget on a limited number of adsSpend significant time on the production of those ads (often months)Design those ads to...

July 6, 2022

It wasn’t so long ago that we first discussed the ways in which MNTN’s Performance TV platform differed from popular DSPs (Demand Side Platforms). Since then, the streaming TV advertising landscape has changed dramatically—forcing marketers everywhere to take a closer...

April 7, 2022

Remember our battle series, where we’ve continued to explore Performance TV’s place amid the other players in the digital advertising space? Whether you’re a first time reader or long time lurker, it’s time to bring back this much coveted series....

February 7, 2022

Video will be responsible for 82% of all web traffic by 2022, with 67% of US advertisers estimated to shift their media budgets in favor of digital ads by 2023. These numbers alone stress the importance of choosing the right...

June 15, 2020

We previously pitted Performance TV against Display-Only Retargeting and DSPs, and now it’s time for video advertising to step into the ring. The first question you may ask upon first glance: aren't video advertising and Performance TV one and the...

April 30, 2020

The first post in our battle series proved a noticeable trend to demonstrate the effectiveness of Performance TV, however the advantages don’t stop there. Let’s take a step back and see why it outperforms on a foundational level.  Traditionally, DSPs...

April 23, 2020