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The Present and Future of Ads Privacy

As a significant focus on consumer data privacy continues to spread across the globe, advertisers have their work cut out for them in interpreting what...

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Cookieless Attribution: What Is It & How Does It Work?

If you’re a marketer, you’ve probably already heard the big news: Google has announced that Chrome will officially start unwinding its support for third-party cookies in...

8 Min Read

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OTT Attribution: What Is It & How Does It Work?

If you’re a marketer, data has undoubtedly had a profound effect on your job. In many ways, it’s simplified your life. Gone are the days...

8 Min Read

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As Barbenheimer Triumphs, a Legacy Content Library Waits in the Wings

Your feeds have no doubt been painted pink and black as the world is dazzled by the releases of “Barbie” and “Oppenheimer” this past weekend...

5 Min Read

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Has the Homogenization of Streaming Already Begun?

Have you ever been recommended a TV show by one of your friends, only to find out that you’d have to sign up for a...

7 Min Read

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Prove You’re Not a Robot: Why AI Needs a Human Touch

Hey reader! We’re gonna try something new with this article—we’d like to see what happens if ChatGPT writes it. Enjoy! Just kidding. Sorry to disappoint...

6 Min Read

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Here’s What You Missed at NewFronts — and What to Expect at Upfronts

The 2023 NewFronts officially came to a close last week, and while the celebrities might’ve stolen some of the show, free ad-supported streaming TV (FAST)...

5 Min Read

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Move Over Static Billboards, There’s a New Out-of-Home in Town

It’s a tale as old as time: a trend from the past is in again. No, we’re not here to discuss the resurgence of trucker...

5 Min Read

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The Biggest Thing Missing from This Year’s Oscars? A Way to Stream

This past weekend marked one of the biggest nights of the year for the entertainment industry, the Academy Awards. Those looking to stream the event...

4 Min Read

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