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Gen Zs and Baby Boomers Alike Agree—Brand Sustainability Messaging Matters

Today’s consumer has made it clear—sustainability is important and they want the brands they support to hold similar values. From Patagonia to The Body Shop,...

6 Min Read

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It’s Time to (Santa) Suit Up…Already

If it seems like every year the holiday items hit the shelves earlier than the last, this year you’d be right. With the winds of...

4 Min Read

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Rad-vertising, or How Streaming Services and Brands are Using 90s Nostalgia To Drive Performance

Nostalgia can be powerful. It helps people to remember things or situations that are familiar, and often instills a sense of security—something we all could...

5 Min Read

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Colleges and Universities—Ensure Your Ad Efforts Get a 4.0 With Connected TV

If you’re a decision maker in the advertising efforts for a higher education institution, promotional tools like university websites or college fairs can only go...

5 Min Read

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The Silver Economy: What We Know About the Senior Generations on Connected TV

This post was produced in partnership with Coming of Age, a Lever Interactive company that specializes in marketing to audiences over the age of 50....

6 Min Read

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From DVDs to Ad Fees, Netflix Continues to Evolve

When Netflix announced that they were launching an advertising-supported tier, speculation over the details of their future offerings spread like wildfire. From who they were...

3 Min Read

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7 Audience Segments Travel Brands Should Be Targeting

Despite the current state of economic uncertainty, people are choosing to spend on travel. Nearly 70% of consumers reported that they’d travel in summer of...

5 Min Read

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Go Big or Small With Connected TV Retargeting

This post was produced in partnership with Lever Interactive, a digital advertising agency specializing in emerging channels. When you think of television advertising, audience targeting...

5 Min Read

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Take the Decision Fatigue Out of Your Ad Mix

Marketers have a lot of options when it comes to ad platforms, with new opportunities popping up regularly. It can seem like a full-time job...

4 Min Read

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