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This Ad is Clearly Not Meant For Me…

The Big Game just happened—bringing with it a new reigning champion and a pregnancy announcement like no other (congrats Rihanna). While it’s generally known as...

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nutribullet Leverages MNTN Incrementality Reporting to Prove CTV’s Impact and Discover Revenue Opportunities

Performance Marketing Manager, Trevor Kaufman, has been using MNTN to target nutribullet’s ideal audiences on Connected TV and successfully drive a significant volume of measurable...

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5 Audience Segments Subscription Box Services Should Be Targeting

The popularity of subscription box services has grown exponentially—from $57M in sales in 2011 to a whopping ~22.7B in 2021. Between the large variety of...

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5 Audience Segments Colleges and Universities Should Be Targeting

There are currently ~15.85M undergraduate college students enrolled in the U.S. Additionally, 40% of people who have never enrolled in higher education have considered enrollment...

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To Panic or Not to Panic—A Look at Netflix’s Recent Miss With Advertisers

The path to Netflix’s ad-supported offering hasn’t exactly been a smooth one. For years, the service promised to remain advertisement-free. Then, in April 2022, after...

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7 Audience Segments Clothing and Apparel Brands Should Be Targeting

While the economy has been unpredictable over the last two-plus years, people are still purchasing clothes—consumers will reportedly buy over $541 billion worth of apparel...

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Gen Zs and Baby Boomers Alike Agree—Brand Sustainability Messaging Matters

Today’s consumer has made it clear—sustainability is important and they want the brands they support to hold similar values. From Patagonia to The Body Shop,...

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It’s Time to (Santa) Suit Up…Already

If it seems like every year the holiday items hit the shelves earlier than the last, this year you’d be right. With the winds of...

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Rad-vertising, or How Streaming Services and Brands are Using 90s Nostalgia To Drive Performance

Nostalgia can be powerful. It helps people to remember things or situations that are familiar, and often instills a sense of security—something we all could...

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