What Is a Sales Funnel and How Does It Work?
by Isabel Greenfield
8 Min Read
5 Min Read
Travel is back! With over 60% of Millennials and Gen Zers intending to book a vacation this year, now is the time to advertise to potential customers in a big way. And, thanks to advancements in the Connected TV (CTV) space, you can serve prospecting and retargeting ads directly to your ideal audience on the biggest screen in the house. Whether you’re new to the world of retargeting or are looking for a refresher, we’ve got you covered. Check out these helpful hints on how to ensure your retargeting campaigns take off, and never let another site visitor slip away.
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The top of the funnel isn’t a bad place to be—expect users to be researching your product or brand, exploring customer reviews and browsing your site. Here’s how to capture their attention.
(A) Show your logo: Ads with prominent logos, CTAs and a URL combined drive a 113% higher average conversion rate. Make sure these key elements are in place for all of your CTV ad creative.
(B) Make your offer: Ensure that your promotional message is clear; whether it’s free shipping or 20% off, don’t let that message get lost.
It’s time to get aggressive with your offers. Users close to converting are still deciding who to purchase from, so it’s important you give your brand a boost. Pull out all the stops and ensure when they click ‘Buy’, ‘Book’ or ‘Reserve,’ it’s with you.
Having conversion-optimized creative assets on hand is vital to making this shift. Our Creative-as-a-Subscription™ service provides unique quarterly assets built for performance and testing, and are tailor-made to your media plan.
(A) Do the Math: If you’re offering a discount on a specific item, show both the percentage and the dollar amount saved.
(B) Pick Your Features: Great visuals are important, but feature-flourishes can make the difference. Driving home urgency in your messaging via a ‘limited time offer’ or ‘Sale ends in 24 hours’, for example prompts a user to convert before they miss out.
It can be difficult to pinpoint the types of users who previously converted, or will re-enter sales cycles. Some users may be loyal and love your brand, while others may have forgotten about you. Diversify your message based on who you’re targeting, and why you’re targeting them.
(A) Put it in Action: Utilize lifestyle footage featuring your product in use (better yet, multiple items in use at the same time) Our creator network at QuickFrame by MNTN have all of the resources you need to turn around multiple creative assets in a matter of days.
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