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• Blog

  Best practices, insights, and more
  • Advertising

    OTT Advertising: What Is It & How Does It Work?

    by Melissa Yap

  • Connected TV

    Performance TV: What Is It & How Does It Work?

    by The MNTN Team

  • Advertising

    What Is a Sales Funnel and How Does It Work?

    by The MNTN Team

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• Case Studies

  Brand & agency success stories
  • The Perfect Performance Prescription: Jase Medical Increases ROAS by 47% With MNTN

    Founded with the belief that everyone should have access to life-saving antibiotics, Jase Medical provides customizable medical kits containing physician-recommended medications for emergencies. As a small business with significant growth potential, they needed an advertising solution that could effectively communicate their unique offerings. They’d considered investing in traditional linear television advertising, but were put off by the rigid contracts and high price tags. Connected TV (CTV) emerged as the perfect alternative — offering the impact of traditional TV with performance capabilities of other digital channels like Meta and Google — and MNTN was the perfect partner to help them in their efforts. MNTN Performance TV gave Jase the flexibility, precision audience targeting, and comprehensive measurement they needed to stand out in a challenging marketplace.

  • Venus Et Fleur’s CTV Performance Blooms With MNTN Matched

    Venus et Fleur is a luxury floral design company that specializes in long-lasting, customizable arrangements. With the marketing landscape shifting, they went looking for channels outside of the traditional media mix. They believed that video was the best way to tell their brand’s story and sought a powerful advertising solution that would allow them to clearly communicate their product offerings while driving meaningful business growth. After experiencing success on Connected TV (CTV) with another provider, Venus et Fleur discovered MNTN’s innovative audience technology MNTN Matched™, which inspired them to switch to MNTN Performance TV. Between Performance TV and MNTN Matched, Venus et Fleur found high-intent audiences when it mattered most — during the highly-competitive Mother’s Day season.

  • DonorsChoose and M+R Outperform ROAS Goal by 12x With MNTN Performance TV

    DonorsChoose is a nonprofit organization (NPO) that helps public school teachers across the country crowdsource much-needed school supplies for their students, with a focus on historically underfunded schools. While DonorsChoose successfully drives donations throughout the year, they’ve found that Q4 / the winter holidays is a peak time for giving. To ramp up performance prior to this particularly busy season, they wanted to test a fresh advertising channel that would allow them to reach new audiences, ultimately driving more donations. In partnership with their agency M+R, DonorsChoose looked for an advertising solution that was flexible and would give them the ability to integrate reporting with third party platforms, while producing meaningful performance. M+R had successfully launched Connected TV (CTV) campaigns for other clients and thought it could be a great option for DonorsChoose, as well, but the channel alone wasn’t enough. To meet DonorsChoose’s unique needs and ensure the best results possible, M+R turned to MNTN Performance TV.

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• Partner Directory

  Explore our agency partners

  Partner Directory

  Explore our directory of MNTN's partner agencies to help build, manage, and optimize your Performance TV campaigns

  

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• Press & Announcements

  For the latest press, news, and announcements
  • News

    MNTN Stars in the Biggest Advertising Stunt in Oscars’ History

     

  • News

    MNTN Named One of Ad Age’s Best Places To Work 2025

     

  • News

    Mark Douglas on Sport’s Streaming Evolution in 2025

     

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• Webinars & Events

  See what we're up to next

  Upcoming

  Performance Agencies Command ATTN (and Results) with CTV

  Presented by:

  

  In Partnership With:

  

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  April 30, 2025

  1:00 pm ET / 10:00 am PT

  On-Demand

  A Performance Sanctuary: Why CTV is Brand Safe (and How It Delivers Results)

  Presented by:

  

  On-Demand

  Move Fast and Don’t Break Things: A First-Time CTV Advertiser’s Story

  Presented by:

  

  In Partnership With:

  

  On-Demand

  Smells Like Creative Spirit: How to Craft Killer TV Ads

  Presented by:

  

  In Partnership With:

  

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• White Papers

  Research & analysis
  • Your Performance TV Guide to Father’s Creative 2025

    For Father’s Day, great Connected TV ad creative won’t just grab attention — it needs to connect with consumers on an emotional level in order to drive action. In 2024, Father’s Day spending reached $22.4 billion, and shoppers spent an average of $189.81 on gifts and celebrations. And this year, with consumers actively seeking out […]

  • Your Performance TV Guide to Summer Creative 2025

    This summer, great Connected TV ad creative isn’t just about bright colors and beach vibes — it’s about meeting consumers where they are with intentional messaging. While some consumers may have pulled back on spending in categories like apparel and personal care last year, summer travel remained top of mind. And now, with shoppers again […]

  • Your Performance TV Guide to Mother’s Day Audiences 2025

    Mother’s Day is a key moment for consumers looking to show appreciation for the moms and mother figures in their lives — and they’re willing to spend big to do it. In 2024, the holiday drove a record-breaking $33.5 billion in spending, and that enthusiasm isn’t slowing down. As shoppers search for the perfect gift, […]

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