Who’s Your Audience: Father’s Day
by Melissa Yap
2 Min Read
2 Min Read
More and more research is finding that the pandemic has changed the way we all consume streaming content, and accelerated the growth of the Connected TV industry at large. And a new study from Applicaster confirms just that – their survey of streaming executive decision-makers in broadcasting, DTC video brands, and multichannel aggregators reveals that top media executives are diversifying their streaming models. This coincides with the fact that the amount of digital content available to consumers and marketers alike continues to grow at a record pace.
According to the survey, all of the metrics around streaming consumption rose last year, including time spent, ad revenue, subscription services per household, and subscription revenue. And those surveyed by Applicaster expect that growth to continue – 84% expect streaming through their apps will increase in 2021, and almost half of them are budgeting for more than 50% growth in Q3 alone. As these budgets inevitably turn into new platforms and advertising opportunities, marketers will have to ensure they are up to date on how Connected TV publishers and networks are monetizing their content to better serve the rapidly growing audience of streamers.
How Can Awareness Driven Brands Measure Direct-Response on TV?
Ecommerce advertisers understand the value of CTV in their digital strategy, but what about brands that don’t tie success to direct outcomes – does streaming exclude this group of advertisers, like CPG, entertainment or auto manufacturing segments?
How Performance CTV Ads are Helping Tovala Sell Meals that Cook Themselves
Launched in 2015, Tovala is a relative newcomer to the MKDS space, but its recent success has been backed by a marketing strategy that leans heavily on Connected TV advertising.
Why We Must Embrace the Next Era of Branded Entertainment
Attention has never been more expensive for brands to buy, growing by nine-fold over the past 20 years. Meanwhile, ads have never been easier to avoid, with the continued rise of ad-free subscription services and roughly 70M people in the U.S. using ad blockers last year.
Subscribe to the report Apple, Amazon, NBC and more use to get their CTV news.