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What Is Connected TV? How CTV Advertising Works (2025)
by The MNTN Team
15 Min Read
TV isn’t what it used to be, and that’s a good thing for marketers. But how has it changed? Enter Connected TV (CTV). CTV has transformed the biggest screen in the house into a performance marketing channel. This key change...Most Recent Posts
With the rise of Connected TV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the...
4 Min Read
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5 Min Read
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Recession is a scary word. Memories of 2008 are still fresh in many people’s minds, and with the COVID-19 crisis many believe we’re in for...
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Read MoreVideo Advertising Versus Performance TV
We previously pitted Performance TV against Display-Only Retargeting and DSPs, and now it’s time for video advertising to step into the ring. The first question...
5 Min Read
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It is always helpful to stay on top of the news in order to react quickly to new updates. In order to follow the impacts...
5 Min Read
Read MoreThe first post in our battle series proved a noticeable trend to demonstrate the effectiveness of Performance TV, however the advantages don’t stop there. Let’s...
5 Min Read
Read MoreThriving in COVID Times, Mobile App Use Increases, and More | Biweekly Marketing News
We’ve compiled some interesting headlines from this week every digital marketer should have on their radar. Here’s what caught our attention. There’s been a lot...
4 Min Read
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