Featured Blog Post
Advertising
What Is Connected TV? How CTV Advertising Works (2026)
by The MNTN Team
15 Min Read
TV isn’t what it used to be, and that’s unlocking massive opportunities for performance marketers. With CTV ad spend projected to hit $38 billion in the U.S. by 2026, Connected TV (CTV) is transforming the biggest screen in the house...Most Recent Posts
Time Spent Streaming CTV Maintains its Pandemic Growth
More Viewers Sticking With Connected TV There’s no denying consumer habits have changed drastically over the past few months. The question now is: which of...
2 Min Read
Read MoreWill Cable TV be Phased Out in Favor of Connected TV?
It’s not a matter of ‘if’, but ‘when’. As it stands, cable TV is still raking in more advertising dollars, but internet TV subscriptions have...
4 Min Read
Read MoreWith the rise of CTV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the top...
4 Min Read
Read MoreMNTN Performance TV Versus YouTube
Video will be responsible for 82% of all web traffic by 2022, with 67% of US advertisers estimated to shift their media budgets in favor...
8 Min Read
Read MoreLocalized Content, Youtube Spending Shifts, & More | Weekly Marketing News
A lot has happened this week in marketing news. Here are some of the headlines that got our attention this week. DIGITAL Learn What Gen...
Read More How to Modify Your Connected TV Advertising Strategy During COVID-19
During these times of crisis, it has never been more important for brands to remain sensitive to their advertising efforts across the marketing mix and...
5 Min Read
Read MorePolitical Advertising Changes, Post-Lockdown Strategizing, & More | Weekly Marketing News
This week in digital marketing news, we explore what the future of digital advertising may look like due to the rapid changes that have taken...
4 Min Read
Read MoreBeauty Industry Advertising Strategy: How to Find Your Target Market
If you’re a cosmetics and beauty marketer, you know there’s no shortage of beauty products to choose from these days. The cosmetic market is projected...
5 Min Read
Read MoreAre This Year’s Upfronts the Last?
This past week would have marked one of the major events in TV advertising—the Upfronts. Or at least it would have if COVID-19 hadn’t disrupted...
5 Min Read
Read More