Featured Blog Post
Advertising

What Is Connected TV? How CTV Advertising Works (2026)

by The MNTN Team

15 Min Read

TV isn’t what it used to be, and that’s unlocking massive opportunities for performance marketers. With CTV ad spend projected to hit $38 billion in the U.S. by 2026, Connected TV (CTV) is transforming the biggest screen in the house...

Most Recent Posts

Digital Marketing Stats, Mobile Email Strategy, & More | Weekly Marketing News

A lot has happened over the past week, so we compiled a list of interesting headlines to make it easy for marketers to keep on...

5 Min Read

Read More

Video Advertising Versus Performance TV

We previously pitted Performance TV against Display-Only Retargeting and DSPs, and now it’s time for video advertising to step into the ring. The first question...

5 Min Read

Read More

Employee Social Features, the Impulse Generation, & More | Biweekly Marketing News

It is always helpful to stay on top of the news in order to react quickly to new updates. In order to follow the impacts...

1 Min Read

Read More

DSP Versus Performance TV

The first post in our battle series proved a noticeable trend to demonstrate the effectiveness of Performance TV, however the advantages don’t stop there. Let’s...

5 Min Read

Read More

Thriving in COVID Times, Mobile App Use Increases, and More | Biweekly Marketing News

We’ve compiled some interesting headlines from this week every digital marketer should have on their radar. Here’s what caught our attention. There’s been a lot...

4 Min Read

Read More

The Great Debate: Performance TV Retargeting Versus Display-Only Retargeting

The modern marketer has an unlimited number of options at their fingertips, where advertising is concerned – it comes down to a Goldilocks approach of...

4 Min Read

Read More

Marketing Trends, Crisis Tips, and In-app Increases | Biweekly Marketing News

As we continue to navigate these uncertain times, following the news can help marketers stay on top of what’s important. Here’s everything that’s interesting in...

4 Min Read

Read More

Retail Marketing Rises, Surviving COVID19, & More | Biweekly Marketing News

Marketing news during the COVID crisis is evolving so quickly that it can seem almost impossible to stay on top of it all, but we’re...

4 Min Read

Read More

Brand Safety, COVID-19 Concerns, & More | Biweekly Marketing News

As COVID-19 continues to make an impact on the world at large, we’ve been tracking the big stories emerging out of the marketing industry. Many...
Read More

MNTN is the future of TV and direct-response advertising.

Learn how to better drive performance for your digital campaigns with this full-funnel solution.