Commerce Checkout Platform Nails the Perfect B2B Creative with MNTN’s CaaS, Beating LinkedIn by 10x+

This commerce checkout platform didn’t want to launch on TV with just any creative. They turned to MNTN’s Creative-as-a-Subscription for breakthrough storytelling, while optimizing their entire approach–and budget–towards driving their business forward.

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Conversion Rate Than LinkedIn

Conversion Rate Than Paid Search

Time on Site Than Facebook

Time on Site Than Twitter

Objective

Drive Site Visits From Their Target Audience, While Increasing National Brand Awareness

The platform wanted to optimize their CTV campaign to drive site visits while reaping the benefits of amplified brand recognition among their target audience in the process. They looked to MNTN to create and distribute high-impact, B2B-optimized creative to their target audiences.

Solutions

Creative-as-a-Subscription and Performance TV Prospecting

With Creative-as-a-Subscription, MNTN offered the commerce checkout platform fully produced, completely original creatives without high-budget creative costs — allowing them to focus their entire budget on driving results with MNTN’s Performance TV platform.

Using Performance TV, they created prospecting campaigns to distribute their new creative. They targeted their key audience of B2B decision-makers, selecting from Oracle Data Cloud’s thousands of audiences.

The commerce checkout platform’s campaigns were auto-optimized thousands of times throughout the flight. The system optimized performance of all their creatives and campaigns to drive their KPI of maximized ROI.

Once live, they were able to track the results of their Connected TV campaigns alongside their other performance initiatives, including LinkedIn, Facebook, and paid search. MNTN’s integration with Google Analytics allowed them to easily import their results to track alongside these other channels.

The Results

Higher Conversions Than Other Ad Channels

Their Connected TV strategy outperformed their other channels. Using the same conversion methodology in Google Analytics, their MNTN campaigns exceeded results across paid search and social, including a 67.5x higher conversion than on LinkedIn and 3.49x than with paid search. Not only did MNTN drive a higher conversion rate, but they drove higher quality site visitors. Site visitors from the commerce checkout platform’s CTV campaigns spent 5x more time on site than those from either Facebook or Twitter.

The numbers spoke for themselves about the impact of adding CTV to the overall ad mix and the commerce checkout platform isn’t done yet. They are looking to reactivate towards the end of the year with another round of high-impact, humorous creative.

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