With Creative-as-a-Subscription, MNTN offered the commerce checkout platform fully produced, completely original creatives without high-budget creative costs — allowing them to focus their entire budget on driving results with MNTN’s Performance TV platform.
Using Performance TV, they created prospecting campaigns to distribute their new creative. They targeted their key audience of B2B decision-makers, selecting from Oracle Data Cloud’s thousands of audiences.
The commerce checkout platform’s campaigns were auto-optimized thousands of times throughout the flight. The system optimized performance of all their creatives and campaigns to drive their KPI of maximized ROI.
Once live, they were able to track the results of their Connected TV campaigns alongside their other performance initiatives, including LinkedIn, Facebook, and paid search. MNTN’s integration with Google Analytics allowed them to easily import their results to track alongside these other channels.