Having cultivated a strong presence on linear television, this premier jewelry retailer was no stranger to TV advertising. However, with a thorough understanding of the increasing popularity of Connected TV (CTV), the retailer wanted to target consumers on their favorite streaming services. The jewelry retailer turned to MNTN Performance TV to reach new customers and increase business throughout Q4 of 2021.
Premier Jewelry Retailer Leverages New Ad Channel and MNTN Performance TV for Double-Digit Increases in Verified Visits and Conversions
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Increase in Verified Visits From Q3 to Q4
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Increase in Conversions From Q3 to Q4
Objective
Leverage a New Advertising Channel to Drive Site Visits and Conversions
The premier jewelry retailer needed an advertising partner that could help them tap into new opportunities in Q4, especially around the holidays. In order to bolster their overall digital presence, they wanted to utilize a new advertising channel—Connected TV. MNTN Performance TV proved to be the perfect solution for this retailer to showcase their products and grow their business via CTV.
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