Guesty Scales their Business with MNTN

Pepe Bejar, user acquisition lead at Guesty, was tasked with some aggressive goals for growing inbound demo requests, trials and overall site traffic. Their search and social results weren’t increasing the lead volume at the pace he needed; to achieve his goals, he needed to activate a new channel, one that would allow him to measure its direct impact on his business. That new channel was Connected TV—and he turned to MNTN to make it happen.

“I chose to partner with MNTN because of the attribution. I didn’t need a third party—I could get a lead from my MNTN campaign, match it back to a user, and then be able to really see the impact of MNTN within my CRM.”

MNTN made it easy for Guesty to launch multiple campaigns that were automatically optimized towards their goal of increasing both site traffic and demo requests. By activating prospecting and retargeting simultaneously, they were able to build a healthy marketing funnel that could drive results at scale.

The prospecting campaign they activated precisely targeted users with high intent across 150+ premium streaming TV networks. Using MNTN’s Oracle Data Cloud integration, they targeted specific industries and job titles. They also layered in CRM targeting to re-engage some of their high-value audiences. Not only did Guesty have access to expansive audience targeting, but they were able to measure the results of those audience segments. MNTN’s audience segment report allowed them to track which third party audiences were performing and seamlessly update their audience strategy to improve results.

Their simultaneous retargeting campaign, meanwhile, allowed them to tap into their growing retargeting pool filled with qualified site traffic their prospecting campaign was supporting and ultimately improve lead generation. “Retargeting is working really, really great,” Bejar says. “Whoever converts from our retargeting efforts has really high intent.”

Most importantly to Guesty, they were able to accurately attribute the success of these campaigns. With MNTN’s proprietary Verified Visits™ attribution, their site traffic was automatically validated to ensure Performance TV only earned credit for the interest it actually delivered.

“With MNTN, I can attribute all of these leads and see how they’re performing down the funnel,” Bejar says. “When I would try campaigns on other platforms, like YouTube, it was hard to have good performance. We would sometimes get some conversions, but unless they clicked, we weren’t able to attribute.”

Bejar and his team far exceeded their goals. Not only were they able to drive more demo requests and trials, but the cost to acquire those leads was significantly lower than that on other video platforms.

“With MNTN our CPLs are around $150 or less,” he says. “Whereas with YouTube we can’t get a CPL below $200 and can’t get anywhere near the volume we get with MNTN. So not only are we getting a better CPL with MNTN, but we are able to accurately match these users back to our CRM.”

Given the huge success they have seen with Guesty, Bejar is excited to add a newly acquired brand to the MNTN platform and continue to grow their business via CTV advertising.