By specifically tailoring their creative and targeting strategies to align with Father’s Day, a major watch brand maximized the effectiveness of their MNTN Performance TV campaigns during an opportune seasonal moment.
A Top Watch Brand Brought Their Father’s Day Strategy to Life With Performance TV, Increasing Visit Rate by 2.6x and Decreasing Cost Per Visit by 72% vs. Previous Seasonal Efforts
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2.6x
Increased Visit Rate
72%
Decreased Cost Per Visit
Objective
Drive Site Traffic Around Father’s Day
A top tier watch brand wanted to maximize site traffic around their key tentpole event — Father’s Day. While their previous MNTN Performance TV holiday campaign successfully drove visitors to their site, the brand’s use of product-focused ads and evergreen targeting did not explicitly align with the moment, and they wanted to understand if more seasonally-aligned creative and targeting could help them boost performance. This meant refreshing both the creative and targeting strategies they used on Performance TV to take advantage of the peak shopping holiday.
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